Spain launches international tourism campaign ‘Spain in 10 seconds’

The Institute of Tourism of Spain has launched ‘Spain in 10 seconds’, a new tourism promotion campaign which is based on personal recommendations and motivations to visit Spain expressed by a dozen of Spanish personalities related with culture, cinema, fashion, sports and gastronomy. Each one from his/her personal approach shows his/her favorite experiences and destinations of the Spanish geography through short videos in selfie format.
The first of the ambassadors who are part of the campaign is the psychiatrist Luis Rojas Marcos. Designer Agatha Ruiz de la Prada and the badminton player Carolina Marin will also participate. The rest will be unveiled bit by bit over the coming months. This new campaign which is being carried out on social networks and digital media has a budget of two million Euros and the target audience is the tourist segment characterized by its high propensity to spend on the destination to which it travels and with a high index of affinity for more experiential activities. It also serves as a great catalyst to seasonally adjust the tourist demand.
This campaign will be broadcasted in 15 countries and is based on a strategy of segmentation by profiles of interest that can reach tourists based on their place of origin, their motivations when travelling and their affinity with each of the celebrities.