SpiceJet has announced its e-commerce venture SpiceStyle, which would reportedly help in increasing the airline’s ancillary revenue. This would be SpiceJet’s entry into the retail segment, and the airline has announced that the portal is expected to rake in additional revenues worth Rs 150 crore in the first year. According to a statement by the airline, “The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6 per cent to around 17 per cent in the last two years.” Initially planned as an in-flight service, SpiceStyle is a wholly-owned subsidiary of SpiceJet and an e-commerce portal ‘www.spicestyle.com’ has been set up in this regard. Besides, it has tied up with Amazon to launch an all new brand store. The strategic alliance would offer SpiceStyle’s entire portfolio of brands on the shopping portal at launch prices offering 25 per cent discount.