Stimulating domestic demand for survival is the only way forward: Zubin Saxena 

Emphasizing on the revival of domestic demand in tourism, Zubin Saxena, Co-Chair, CII Northern Regional Committee on Tourism & Hospitality and Managing Director & VP, Radisson Hotel Group Managing Director said, “India needs to stimulate its domestic demand by ways of promoting domestic tourist destinations through proper outreach by way of advertisements and leveraging social media along with providing safe and hygienic options that will ensure a greater footfall of tourists. We need to make collaborative efforts with all stakeholders including the Government of India, state boards, and various ministries for the on-ground implementation of a domestic tourism policy which rolls out confidence-building measures and encourages the best of smart and digital technologies.” 

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