Switzerland Tourism has introduced its global e-learning programme created for travel agents to sell the destination in the India market. This was launched in January this year and its India-specific programme created especially for this market was discontinued. Speaking about the decision behind this development, Claudio Zemp, Director – India, Switzerland Tourism, says, “We are very proud to introduce our new e-learning programme – the Switzerland Travel Academy – in India. This is a global programme for travel agents all over the world and is now also available for the Indian agents. We observed that the demand and the requirements from the India market as well as the knowledge about the destination were fast evolving and for that reason we have now started using the same e-learning programme for India.”
The NTO recently did a series of four webinars this year that got overwhelming response with about 600 people joining each webinar. The numbers are also good, as Zemp reveals. “We had an increase of 23.4 per cent in terms of tourists generated out of India in 2017 over the previous year. The first three months of 2018 saw an increase of 16.4 per cent over the previous year during the same period, which is traditionally not a busy season for us,” he says.