Tag Archives: Australia

250,000 Indians visited Australia in 2016

Travellers from India continue to be enticed by the diverse attractions and stunning tourism experiences on offer in Australia. In 2015, the destination achieved a milestone when it welcomed over 200,000 Indian travellers during the year. Adding another feather to it’s cap, Australia has now notched an impressive 253,100 arrivals from India as of year ended (YE) October 2016. This number reflected a growth of 11.3 per cent vis-a-vis the same period last year, making India the ninth largest inbound market for arrivals to Australia. The month of October 2016 alone saw 20,400 Indian arrivals to the destination, an impressive growth of 24 per cent over the same period in 2015. Most importantly, the holiday purpose of visit have driven the overall market growth with an impressive 20 per cent and 19 per cent increase in arrivals and spend respectively. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Marketing activities, in collaboration with key distribution and airline partners, an increased thrust on digital initiatives, integration on leading television shows, and improved air connectivity between the two countries, have been key factors in boosting travel to Australia.” The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 – Jun 17 period, a 9.6 per cent increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 per cent through to the financial year 2021-22.

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Tourism Ireland hosts fam for Indian tour operators

The island of Ireland hosted the second annual Ireland Specialists Mega Fam trip from 21 August 21 to August 26, for 12 top-performing agents from six markets that included Australia, China, India, GCC, South Africa and New Zealand. From India Thomas Cook and Vacations Exotica participated in this fam. They travelled to Ireland and battle it out in daily challenges to be crowned the 2016 Emerald Ireland Specialist 2015. The challenges included photo challenges, food challenges and sporting challenges as well as a competitive, high-tech treasure hunt around Dublin City. As well as competing for the title, the agents experienced many of the key visitor attractions. Over 11,000 agents across the world have signed up for the programme since launching in 2013.

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More direct flights from India-Australia?

Looking at the increased number of Indian tourists to Australia, Tourism Australia is planning to increase direct flights to the country from major Indian cities as part of their marketing campaign in metro cities. Indian arrivals to Australia continued to reflect the positive trend with 21 per cent growth in year ending June 2016 as compared to June 2015, making India the ninth largest inbound market for Australia in terms of tourist arrivals. Australia witnessed the maximum number of tourists from Delhi, Maharashtra, Karnataka and Tamil Nadu. John O’Sullivan, Managing Director, Tourism Australia, said, “Australia will lobby for more flights connecting India. The promotion with regard to India will be focused on three points – lobbying for more flights, designing tourism products that will give more value for the tourists and to integrate content of promotion by adding local flavor.” Scoot Airlines, which offers competitive fares and quick connection from Singapore, has eased the travel woes a bit. This has also increased the volume of tourists in recent months. However, there is very little scope to increase flights via Singapore, because Singapore Airlines has almost exhausted their quota of flights into India. Source: Times of India

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Australia offers 3-year multiple entry visa

Australia is implementing the trial of a three-year multiple-entry visitor visa for India from July 2016. The trial, which is targeted at frequent short-term travellers to Australia, will allow entry into Australia multiple times on the same visa with each stay valid for up to three months. India is among four countries – Thailand, Vietnam and Chile – where the trial will be implemented. Welcoming the move, Australia’s High Commissioner to India, Harinder Sidhu, said, “Australia welcomes the tremendous interest Indians have in visiting Australia for tourism and business. With India among Australia’s nine key tourism markets, the trial will naturally drive our tourism growth from this part of the world.” The trial will make it easier for Indian visitors to make repeat visits. Travellers will not need to re-apply for visa within the three-year period, Sidhu added. The trial applies to eligible applicants within the tourist and business visitor visa streams. The announcement was made as part of the Australian Government’s 2016-17 Budget to boost Australia’s future tourism growth.

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24% rise in Indian arrivals to Melbourne in 2015

Melbourne has witnessed 24 per cent increase in Indian visitor arrivals in 2015 over the previous year, according to its recent International Visitors Survey. “India has always been a key market for the state of Victoria and the surge in Indian visitors to Melbourne year-on-year is truly encouraging. Indian travellers are becoming more discerning and see the value in spending on quality travel experiences as the expenditure figures have reached an all-time high – this encourages us to continue to focus on this region,” Celia Ho, Regional Manager – South and South East Asia, Tourism Victoria said in a press statement. Melbourne is the capital and most populous city in the Australian state of Victoria. The state of Victoria was rated the 2nd highest state visited by Indian tourists. In 2015, Australia registered 2,19,000 Indian visitor arrivals of which 1,03,600 (47.3%) visited Victoria. The Indian visitor expenditure also increased by 29.8% over the same period. Tourism Victoria has worked closely with Indian tour operators to help build significant interest within the market. Over the years, key campaigns have had a direct impact on the number of outbound visitors to Victoria, said the statement. Owing to the increase in outbound travel to the state from India, the tourism board will continue to invest in key campaigns for the Indian market Tourism authorities across the globe are vying to get the attention of Indians. India’s outbound travel is growing 15-20% every year. According to industry estimates, the number of Indians travelling overseas is set to rise to around 50 million by 2020. (Source: Economic Times)

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19% increase in Indian visitors to Australia

There were 26,100 visitors from India during December 2015, an increase of 15.5 percent over December 2014. This was the highest ever visitation in any single month from India to Australia. The total arrivals for the calendar year 2015 were 233,100, an increase of 18.6 per cent over 2014. This makes India the 8th largest inbound market for arrivals for the year 2015. In the year ending December 2015, 68 per cent of Indian visitors visited Australia for leisure (158,500). Other visitors travelled for business (26,400), short-term education (14,800) and other purposes (33,500). Leisure visitors are on holiday (60,500) or visiting friends and relatives (98,000). The Tourism Forecasting Committee (TFC) is forecasting 245,000 visitors from India for Jun 2015 – Jul 16, a 12 per cent increase over 2014-15. Arrivals from India are expected to perform well with an average annual financial year growth rate of 7.2 per cent through to the financial year 2021-22. For the year 2015, Indian visitors contributed over A$ 1.1 billion to the Australian economy, an increase of 38 per cent over the previous year. India is the 10th largest source market in terms of expenditure. Average spend for Indian visitors was A$ 5,185. For the year 2015, Indian visitors spent a total of 14 million nights in Australia, an increase of 38 per cent over 2014. Australia is targetting Mumbai, Delhi, and Bangalore among India’s primary markets and Chennai, Hyderabad, Kolkata, and Ahmedabad under secondary market. Participants in the Aussie Specialist Program are all identified as strongly promoting and developing Australia as a holiday destination. As of December 2015, ASP figures were as below: Total qualified ASP agents: 2,500 As of December 2015, agents …

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