Tag Archives: Country Manager

Tourism Australia launches new campaign to showcase hidden gems

Tourism Australia has launched a new bespoke tourism promotion campaign in India and Southeast Asia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia specifically targets high value travellers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. To sustain growth in arrivals and yield, the campaign seeks to entice Indian travellers by providing a multidimensional understanding of Australia’s high-quality experiences, showcasing the journey of renowned Bollywood actor Parineeti Chopra. The campaign plays on some of the prevalent misconceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, furry animals and popular icons. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities,” he said. The campaign will be executed in two phases in India – September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively.

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Over 6,500 meetings at Tourism Australia’s India Travel Mission in Jaipur

The 16th edition of Tourism Australia’s India Travel Mission 2018 (ITM 2018) in Jaipur brought together 75 Australian tourism businesses to meet with 87 travel retailers from India in over 6,500 business appointments over three days. The event witnessed participation from 14 first-time sellers and 20 buyers. The spotlight during ITM 2018 was on Signature Experiences –a collection which offers a diverse range of travel options including Australian Wildlife Collection, Great Golf Courses of Australia, Great Walks of Australia, Luxury Lodges of Australia and the Ultimate Winery Experiences of Australia. “India is a significant market for Australia and has been seeing a very encouraging growth trend. The introduction of Signature Experiences, the participation of new products showcasing at ITM this year and commitment of tourism suppliers who have been investing in India over the past decade is a cohesive effort to bring top selection of Australian tourism experiences to Indian High Value Travellers (HVTs),” stated Brent Anderson, Regional General Manager – South & South East Asia, Tourism Australia. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “ITM 2018 has the largest ever delegation of Australian tourism suppliers. Our focus for the year is to sustain the growth in arrivals and drive yield through our strategic trade and consumer initiatives. After achieving the 2020 goal of 300,000 visitors, three years ahead of the target date, our ambitions are fuelled to go bigger and achieve higher milestones”. In addition to ITM, the distribution strategy of Tourism Australia includes an enriched trade engagement programme.  

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GPS Pune opens on a resounding note

After successful shows in seven cities across the country, the concluding Global Panorama Showcase (GPS) of 2018 opened at JW Marriot Hotel Pune with over 600 attendees. The first day of the event was inaugrated by GB Srithar, Regional Director – South Asia & Middle East, Singapore Tourism Board; Sunil VA, Regional Vice President – ISC, Oman Air; Sanjay Rao, Aviation Consultant; Vishal Bhatia, Country Manager – India, VisitBritain and Dev Karvat, Founder – TrawellTag & CEO, Emerging Markets, Covermore Group.  

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Easy visa application process ups Indian arrivals to Australia by 20%

Since the introduction of the new visa system by the Department of Home Affairs (HA), arrivals from India to Australia have surged by 20 per cent. The online application process provides a more convenient option for Indians looking to visit Australia, by allowing them to apply for their Australian tourist visa within the comfort of their home, without any biometric requirement or physically submitting their passport to the Department. Tania Gerlach, Chief Migration Officer, Department of Home Affairs, commented, “The expansion of online lodgement to Indian applicants is an important step in managing the large number of visitor visa applications processed in India. Processing times for these visas are now faster, as both applications and supporting documentation are immediately available to the processing office.” Nishant Kashikar, Country Manager – India, Tourism Australia, said, “We see the introduction of online visitor visa lodgement as a progressive and innovative measure to ease travel logistics. In addition to destination delights to woo potential tourists, ease of access is usually seen as a catalyst that drives decision making.” Consumers can conveniently apply for their Australian visitor visa through the Department’s Immi Account portal. Online visa lodgement offers benefits such as 24/7 accessibility, electronic payment of the visa application charge and the ability to check the status of applications lodged online.

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Bahrain aims at 46% growth from Indian tourists in 2018

Bahrain Tourism and Exhibitions Authority (BTEA) recently organised a consolidator’s familiarisation trip to Bahrain to showcase Bahrain’s famous tourist attractions to help grow the country’s tourism industry. This year, Bahrain is looking at the growth of about 46 per cent tourists from India in 2018. Sunil Mathapati, Country Manager said, “As part of the plan to highlight Bahrain’s overall tourism offering and to tap on the high potential consumer market that India has be it Luxury travellers, adventure enthusiasts, Wedding & MICE segments; we will be proactively doing marketing activities and trips to attract tourism and make a traveller aware about the destination which is rich in history and culture and has various adventure activities, which is just four hours from India.” Some places where delegation visited were Bahrain International Circuit, historical forts, cultural sites in the old capital Muharraq, beaches, The Al Fateh Grand Mosque, and The National Museum. They also visited five-star hotels to review and understand their offerings. They further went to check out the island flavor, exploring varieties of food options. The trip also showcased new tourist attraction like Jarada Islands and the group was taken to new hotel Jumeirah Royal Saray Bahrain as well for inspection.

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Two Indian start-ups receive the highest grants from Booking.com’s €2 million fund

Indian start-ups Sakha Consulting Wings: Women on Wheels and Global Himalayan Expedition were awarded this year’s highest grants of €325k and €400k respectively by Booking.com. The company has announced the 10 sustainable tourism start-ups receiving scaling grants as part of its 2018 Booking Booster accelerator programme. After three weeks of workshops and intensive coaching sessions, the programme culminated in a final pitch to receive grants of up to €500k from Booking.com’s €2 million fund to help support the next stage of the startups’ projected growth. The 10 teams of finalists pitched their scaling plans to a live audience and panel of expert judges in Amsterdam. “We are delighted that two startups from India with great ideas focused on sustainable tourism were a part of the grand finale and both have received a combined total grant of €7.25 lakhs. Our aim is to build a network of like-minded organisations and individuals that are leveraging technology to create a more sustainable future for destinations worldwide,” said Ritu Mehrotra, Country Manager – India, Booking.com on the sidelines of the Booking Booster finale held at Tobacco theatre, Amsterdam. All the startups that participated in the program will receive 12 months of ongoing mentoring and coaching from a strategic mix of Booking.com experts representing all parts of the business, as well as opportunities and access to collaborate with Booking.com on potential innovation initiatives and experiments to help accelerate their future growth.

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Tourism Fiji appoints Country Manager for India

Tourism Fiji has announced the appointment of Seema Kadam as its Country Manager for India. She will be based in Mumbai and will be responsible for Tourism Fiji’s activities across India. Kadam brings with her an abundance of knowledge of the travel industry and products as well as great interpersonal and business development skills. Having worked and excelled at other international tourism companies such as Switzerland Tourism, where she was the Area Manager, she is well qualified to lead the team in India for Tourism Fiji. Matthew Stoeckel, CEO, Tourism Fiji, said, “India is a strategically important market for us and one that has significant potential for sustainable long-term growth. This new appointment is the first of many steps we have taken to increase visitor arrivals from India and further promote Fiji within the India market. Visitor arrivals from India have grown by 24 per cent over the last three years and we hope to drive these numbers up further.”

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India crosses 300k mark in visitor arrivals to Australia

Visitor arrivals from India to Australia have crossed the 300,000 mark as recorded by the Australian Bureau of Statistics (ABS) for the year ended December 2017, an increase of 15.4 per cent over the previous year. India is also currently the eighth-largest and the fastest-growing inbound travel market for Australia, and has recorded double-digit growth for the fourth consecutive year. The growing appetite for Australian holidays has been fueled by Tourism Australia’s consumer marketing campaign – ‘There’s Nothing Like Australia’. Commenting on this achievement, Nishant Kashikar, Country Manager, Tourism Australia India and Gulf said, “We are delighted at having crossed the 300k mark for arrivals into Australia from India, and are extremely grateful to all our partners and stakeholders for being with us on this journey. There has been a consistent effort at the introduction of new products and experiences from a trade distribution perspective and innovative direct to consumer communication initiatives that have been implemented to build and sustain Australia’s preference as a holiday destination.” In mid-2017, the Australian Department of Immigration and Border Protection extended online lodgment of visitor visa applications to all Indian nationals. The online application process provides a more convenient option for Indians looking to visit Australia.

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Travelport signs multi-year agreement with Travelgenio

Travelport has announced a renewed long-term partnership with Travelgenio. With nearly 250 airlines signed up to use Travelport’s unique merchandising technology, Travelgenio is able to further differentiate itself by displaying and selling branded fare families and ancillary products from these airlines in the same way they do on their own websites. Having recently become the first global distribution system (GDS) to be certified by IATA as a “Level 3” Aggregator under its New Distribution Capability (NDC) initiative, Travelport will also benefit Travelgenio by creating NDC connections with airlines as they become available. Commenting on the renewed agreement, Mariano Pelizzari, CEO, Travelgenio, said, “Given all the searches that take place, it’s crucial we take advantage of the right technology to optimise our customer experience. The renewal of our agreement with Travelport demonstrates our commitment to serve the end traveller even better by continually providing the rich choice of content with the speed and accuracy that’s critical to them.” Fred Lindgren, Country Manager, Travelport Spain, commented, “To maintain its leadership in the competitive landscape of online travel, Travelgenio needs continued access to extensive global travel choices and the best booking technology to deliver a fast, differentiated and personalised booking. This agreement is testament to Travelport’s combination of innovative technology and extensive travel content.”

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SriLankan to increase Mumbai and Delhi frequencies

With a focus on the Indian market, SriLankan Airlines intends to increase its frequencies to 13 flights per week to Delhi and 14 flights a week to Mumbai. According to Chinthaka Weerasinghe, Country Manager, SriLankan Airlines, “We are keen on increasing the destinations and flight frequencies in India as the demand is constantly on the rise. With the new development ventures, we anticipate significant passenger numbers from our key contributors to inbound tourism traffic that includes India, China, Europe, Australia and the Maldives.” India has been a vital partner in SriLankan Airlines’ route network from the early days since it is Sri Lanka’s number one source of inbound tourist traffic. Today, the airline directly operates to 14 Indian destinations with a total of 135 flights a week. Weerasinghe adds, “The Indian government authorities and related state institutions have always been a firm supporter to all SriLankan Airlines and Sri Lanka Tourism projects.”

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