The 16th edition of Tourism Australia’s India Travel Mission 2018 (ITM 2018) in Jaipur brought together 75 Australian tourism businesses to meet with 87 travel retailers from India in over 6,500 business appointments over three days. The event witnessed participation from 14 first-time sellers and 20 buyers. The spotlight during ITM 2018 was on Signature Experiences –a collection which offers a diverse range of travel options including Australian Wildlife Collection, Great Golf Courses of Australia, Great Walks of Australia, Luxury Lodges of Australia and the Ultimate Winery Experiences of Australia.
“India is a significant market for Australia and has been seeing a very encouraging growth trend. The introduction of Signature Experiences, the participation of new products showcasing at ITM this year and commitment of tourism suppliers who have been investing in India over the past decade is a cohesive effort to bring top selection of Australian tourism experiences to Indian High Value Travellers (HVTs),” stated Brent Anderson, Regional General Manager – South & South East Asia, Tourism Australia.
Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “ITM 2018 has the largest ever delegation of Australian tourism suppliers. Our focus for the year is to sustain the growth in arrivals and drive yield through our strategic trade and consumer initiatives. After achieving the 2020 goal of 300,000 visitors, three years ahead of the target date, our ambitions are fuelled to go bigger and achieve higher milestones”.
In addition to ITM, the distribution strategy of Tourism Australia includes an enriched trade engagement programme.