Tag Archives: Government of Kerala

Malanad-Malabar river cruise project to help tourists enjoy a village experience

Pinarayi Vijayan, Chief Minister of Kerala inaugurated the Malanad-Malabar cruise tourism project worth Rs 325 crore at Parassinikkadavu near Kannur to highlight the tranquil waterways of Northern Kerala and encourage tourist arrivals to lesser-known destinations of the state. Kerala Tourism will implement this unique project in association with the state government. Vijayan said, “This initiative will focus on improving the quality of tourism and make sure that all the visitors will have exceptional experiences. Tourists come in hopes of exploring our land’s rich natural resources and heritage. So it is important that we maintain and keep our culture intact while also accommodating all the required modern amenities in an eco-friendly manner in accordance with sustaining traditional occupations in Kasargod and Kannur districts.” Kadakampally Surendran, Honorable Minister for Cooperation, Tourism and Devaswoms, Government of Kerala said, “We were unable to explore the tourism potential in North Malabar. With the commencement of this initiative that calls for an integrated plan, Malabar regions in the state will finally be able to expedite tourism opportunities. With the functioning of the Kannur International Airport, the cruise project would attract travel and adventure enthusiasts to the state. Within the last year 600 Crore has been allocated for North Malabar and a government order issued 75 crore for Kannur district and 12.5 crore for Kasargod district.” The Malabar circuit will feature cruises based on the themes of its culture. While the martial arts and Kalari cruise on Mahe River will memorialise the origins of ‘Kalari’, the Pazhassi Raja and spices cruise on Anjarakkandy River will commemorate Pazhassi’s struggles.

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Kerala Tourism targets Europe through rigorous campaign for 2018

Following Phase-II of its promotional campaign, Department of Tourism, Kerala has planned to target Europe with a budget of Rs 7.5 crore. Kerala Tourism has planned to showcase diversified products across the European terrain to entice travellers and has been promoting the state as a preferred tourist destination across the globe. Highlighting the significance of the campaign, Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, Government of Kerala said, “Considering Europe’s top position in the list of high-potential markets for overall tourism growth, Kerala Tourism has activated a rigorous promotional campaign involving diverse products that have the capability to attract travellers from the European countries to Kerala.” Highlighting the growth of state tourism, Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Through this promotional and marketing campaign, Kerala Tourism aims to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 per cent, by 2021.” Under the promotional campaign in Europe 2017-18, Kerala Tourism has planned to utilise all forms of promotional tools under various categories, including television campaigns (Rs 3.5 crore), Out of Home (OOH) campaign (Rs 2.5 crore), Consumer Travel Mart (Rs 1 crore) and Kerala Blog Express (Rs 50 Lakhs).  

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Kerala Tourism organises a Partnership Meet in Mumbai

To reach out to the domestic market, Kerala Tourism is organising a string of Partnership Meets in Mumbai, Pune, Jaipur, Chandigarh, Bengaluru, Hyderabad, Visakhapatnam, Chennai, Kolkata, Patna and Delhi in the 1st quarter of 2018. At the Partnership Meet in Mumbai on January 09, Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala, said, “To ensure the accomplishment of an ambitious target of a 100% increase in arrival of foreign tourists and 50% in domestic tourists in five years, a tourism regulatory authority has been formed. This would help put a stop to any unhealthy practices and guarantee better intervention of the Tourism Department through scrutiny and a licensing system.” The new Kerala Tourism Policy also forms a major highlight of this year’s domestic campaign. The revamped fare with an array of new tourism products was showcased at Mumbai today.

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Kerala gears up for Phase II of promotional campaign to woo foreign tourists

Kerala Tourism is gearing up for a three-month long international campaign in its bid to lure foreign tourists to God’s Own Country. The Phase II of the campaign would commence with the participation of Kerala Tourism in Vakantiebeurs, the tourism-leisure fair of The Netherlands, followed by FITUR, the international tourism trade fair of Spain. The German cities of Dusseldorf (January 23) and Hamburg (January 25) would be the venues for the first roadshows in Phase II. The roadshows in the emerging West Asian markets will be held between February 26-28, 2018, which includes Qatar (Doha- February 26), Oman (Muscat-February 27) and the United Arab Emirates (Abu Dhabi-February 28). Later in April 2018, B2B meets will be organized in Saudi Arabia and Bahrain. On January 24, the campaign will kick-start in New York City of the United States, followed by the New York Times Travel Show scheduled to be held from January 26 to January 28. Further road shows will be organized in Los Angeles (January 30) and San Francisco (February 1), which has been escalating foreign tourist arrivals to Kerala. The campaign would culminate with BIT, the international travel expo and road show at Milan in Italy (February 11 – 13, 2018). The Tourism Department of Kerala had received overwhelming response to the Phase I campaign, at International Trade Fairs and B2B meets in 12 countries, which ended last month. Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala, stated: “With the promotional strategy, we aim to showcase diversified tourism products across high-potential markets in order to attract tourists to visit the state. Kerala Tourism has been centered on leisure tourism, but now we aim to re-brand Kerala …

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Kerala Tourism unveiled Tourism Policy 2017

Kerala’s new Tourism Policy 2017, unveiled by Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, envisages creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy emphasises on the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector. Surendran said, “The new policy aims to address the key issues of the tourism industry in cooperation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world.” “Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala,” he further added. The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector.  

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Kerala plans Rs 325 cr project to promote Malabar region

With the aim to increase the geographical spread of arrivals to the state, Kerala Tourism plans to promote its Malabar region aggressively through a Rs 325 crore project. This includes unexplored destinations such as Kozhikode, Wayanand, Bekal and Kannur. This was revealed by P. Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala. He says, “To promote river cruise, the Government of Kerala has envisioned a Rs 300-crore project for nine rivers in Kannur and Kasaragod. In order to ease travel for international tourists, Cochin International Airport has been entrusted to execute the cruise tourism project by forming a Special Purpose Vehicle. In addition, the state government is planning to develop a few adventure parks as well. The government has allocated Rs. 45 crore for the Prasadam project in Kasaragod and Rs 120 crore for Green Carpet scheme for Alappuzha, Enranjil, Neyyar and Thenmala.” The state government also plans to develop 10 eco-tourism circuits to connect various forests in order to promote green tourism.  

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Kerala Tourism’s Film Tourism brochure wins PATA Gold Awards 2017

Department of Tourism, Government of Kerala won the prestigious Pacific Asia Travel Association Grand and Gold Award 2017 for the Film Tourism Brochure in Marketing Media – Consumer Travel Brochure category. P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards as the committee recognised its marketing strategy, which boosted Kerala as a must-visit destination. The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture. PATA had received 220 entries from 77 organisations and individuals from different corners of the world for the category that Kerala Tourism bagged the honours. After receiving the award, Bala Kiran said, “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations & exotic wildlife are the key attractions to shoot any form of media. This award is a testimony of the innovative marketing initiatives and promotional activities undertaken by the tourism department of Kerala.” “Film tourism also contribute to the overall economic development of the respective destination through income generation, investment, job creation, etc. We at Kerala Tourism are committed towards promoting tourism in a responsible manner,” he concluded.

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Kerala aiming for double the FTAs, 50% rise in domestic tourists by 2021

The Government of Kerala is looking at 50 per cent increase in the number of domestic tourists and 100  per cent increase in foreign arrivals by 2021, Tourism Minister, Kadakampally Surendran has said. “Digital platforms are the key to achieve the aim. Year after year, we see a constant growth in the number of tourists we host. Hence the industry needs to evolve in accordance with the changes in global market. Kerala Tourism has been exploring new media as a key platform and has witnessed the reach and response to it,” he noted. Dr. Venu V, IAS, Principal Secretary, Kerala Tourism, says, “Kerala Tourism has always been in the forefront as we were the first tourist destination to start a website. Later, we spread our presence to other social media platforms. The technology platforms are gently stronger. Hence we need to redesign and reengineer to cater the demands of guests.”

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Kerala Tourism Minister to inaugurate International Conference on Tourism Technology

The Department of Tourism, Government of Kerala in association with Association of Tourism Trade Organisations (ATTOI) will host the International Conference on Tourism Technology (ICTT) in Kochi. The three-day long event that will begin on June 8 will be formally inaugurated by Tourism Minister Kadakampally Surendran on June 9, and it will address the challenges related with technology faced by Indian tourism and hospitality industry. The inaugural function will see a string of high-profile attendees, including Hibi Eden MLA, Dr Venu V, IAS, Principal Secretary, Department of Tourism, and P Bala Kiran, IAS, Director, Department of Tourism. Dr. Venu will launch the twitter campaign #Kerala #IndiaForBeginners and Shri Bala Kiran will launch the Facebook campaign during the inaugural ceremony. “Kerala Tourism has always been a pioneer in taking significant steps to promote state tourism and support the growth of the tourism industry. This conference on tourism technology is yet another initiative undertaken in association with ATTOI. Keeping pace with the technological advancements also helps in reaching out to international tourists by being easily accessible through social media platforms,” said Minister for Tourism, Kadakampally Surendran. “Kerala Tourism, with its new tourism policy, is preparing for a big leap in promoting responsible tourism that benefits the visitor as well as local communities. The government is confident that the progress of the state through tourism is unfinished without the idea of inclusion in terms of increased participation of the community in general,” he added.

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Kerala Tourism signs MoU with SilkAir to boost tourism

The Department of Tourism, Government of Kerala signed a Memorandum of Understanding (MoU) with SilkAir in the presence of Kadakampalli Surendran, Minister for Tourism, Government of Kerala. The initiative is to jointly promote tourism to Kerala from priority markets like Australia, New Zealand, China, Korea, Japan and Singapore by conducting roadshows and other special marketing programs in the selected cities. “Department of Tourism has been looking for more opportunities to spread words about the legacy of Gods own Country across all the global markets and to further increase the tourist footfall in Kerala in the coming years. I expect the agreement with SilkAir will benefit Kerala Tourism in terms of more tourists from the four significant markets with the help of its wide network and reputation as a quality service provider,” said Kadakampalli Surendran, Minister for Tourism, Govt of Kerala. Commenting on the association, P Balakiran, IAS, Director, Department of Tourism, Govt. of Kerala said “This MoU with SilkAir will allow us to strategically attract more travellers from the four specific markets to enjoy the unique local experiences here in the state of Kerala- God’s own country. This agreement will also bring direct and indirect benefits to many sectors of the economies of both the countries.” “SIlkAir offers high-quality service and with their help under this mutually-beneficial MOU, we look forward to welcoming their passengers with impressive hospitality,” he added further. This MOU will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarization trips, trade fairs, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, China, Korea, Japan and Singapore to Kerala. …

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