Tag Archives: International Visitor Survey

The International Visitor Survey results released by Tourism Research Australia for the year ended September 2017, indicate an 18 per cent rise in Indians travelling to South Australia in comparison to the year ended September 2016. This makes India the eighth largest source market for the state and the third highest in terms of growth in arrivals during the year. In addition to this, spend by Indians visiting South Australia registered a substantial increase amounting to AUD$37mn, a jump by 33 per cent compared to last year. Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “The double-digit growth in arrivals and spend over the last year indicate that South Australia is steadily becoming a favoured destination among Indian travellers. We are extremely pleased that our trade and consumer programmes are yielding positive results and we are confident we will see sustained growth over the next few years as well.” In 2018, the SATC will focus on attracting honeymooners, families and independent travellers, especially cricket lovers, between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bangalore and Chennai.

South Australia witnessed a positive leap in expenditure by Indians with an 87 per cent increase for the year ending December 2016, reaching AUD 28 million. According to the latest International Visitor Survey results released by Tourism Research Australia, Indians spent an additional AUD 13 million in the state compared to the previous year. Maintaining a healthy growth, the total expenditure has been on an upward trend with an average increase of 15.8 per cent over the last three years. Speaking about the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, says, “Over the last year we have seen many more Indians signing up for experiences and breaking away from touristy activities. South Australia offers a cool blend of abundant wildlife, picturesque beaches and landscapes and brilliant food and wine, so travellers can really enjoy the best of Australia in one state. India is among our top 10 source markets and we hope to continue attracting more visitors and sustain the momentum built.” A recent Consumer Demand Report released by Tourism Australia shows that Indians travelling to Australia are looking to enjoy world class beauty and nature, family friendly activities and beaches and marine wildlife. South Australia, which ranks high on these factors, has been steadily moving up the consideration set with Kangaroo Island ranking number 3 among the most considered Australian destinations, after Sydney and Melbourne. Activities such as the RoofClimb over the iconic Adelaide Oval, swimming with dolphins at Glenelg, walking among sea lions at Seal Bay, food and wine experiences at Jacobs Creek or Seppeltsfield and premium stay at the 7-star rated Southern Ocean Lodge are unique to the state.