Tag Archives: Kadakampally Surendran

Piyush Goyal inaugurates first-ever India Tourism Mart in Delhi

With around 250 foreign buyers and 150 exhibitors, the first-ever India Tourism Mart (ITM) 2018 was inaugurated by chief guest Piyush Goyal, Minister of Railways, Coal and Corporate Affairs, Government of India, along with Mohammed Sajid, Minister of Tourism, Air Transport, Handicraft and Social Economy of the Kingdom of Morocco, KJ Alphons, Minister of State for Tourism (I/C), Government of India; Navjot Singh Sidhu, Minister of Local Government, Tourism, Cultural Affairs and Museums, Government of Punjab; Kadakampally Surendran, Minister for Tourism, Government of Kerala and other officials.

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Malanad-Malabar river cruise project to help tourists enjoy a village experience

Pinarayi Vijayan, Chief Minister of Kerala inaugurated the Malanad-Malabar cruise tourism project worth Rs 325 crore at Parassinikkadavu near Kannur to highlight the tranquil waterways of Northern Kerala and encourage tourist arrivals to lesser-known destinations of the state. Kerala Tourism will implement this unique project in association with the state government. Vijayan said, “This initiative will focus on improving the quality of tourism and make sure that all the visitors will have exceptional experiences. Tourists come in hopes of exploring our land’s rich natural resources and heritage. So it is important that we maintain and keep our culture intact while also accommodating all the required modern amenities in an eco-friendly manner in accordance with sustaining traditional occupations in Kasargod and Kannur districts.” Kadakampally Surendran, Honorable Minister for Cooperation, Tourism and Devaswoms, Government of Kerala said, “We were unable to explore the tourism potential in North Malabar. With the commencement of this initiative that calls for an integrated plan, Malabar regions in the state will finally be able to expedite tourism opportunities. With the functioning of the Kannur International Airport, the cruise project would attract travel and adventure enthusiasts to the state. Within the last year 600 Crore has been allocated for North Malabar and a government order issued 75 crore for Kannur district and 12.5 crore for Kasargod district.” The Malabar circuit will feature cruises based on the themes of its culture. While the martial arts and Kalari cruise on Mahe River will memorialise the origins of ‘Kalari’, the Pazhassi Raja and spices cruise on Anjarakkandy River will commemorate Pazhassi’s struggles.

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Kerala Tourism to lure more domestic travellers; announces Phase-I of trade meets

The Department of Tourism, Government of Kerala, is all set to kick start its five-month long promotional campaign in the high-potential domestic markets. Kerala Tourism has plans to conduct 15 B2B meets across domestic markets in order to attract the maximum number of domestic travellers to its various destinations. The phase I of the ambitious promotional campaign 2018-2019 would commence with the Travel & Tourism Fair in Kolkata from July 6-8, followed by the tourism partnership meets in Bhubaneshwar (Odisha) and Vijayawada (Andhra Pradesh) on July 10 and 12, respectively. Kerala Tourism would tap the Karnataka market with IITM Bengaluru (July 27-29) and Gujarat with three partnership meets in Ahmedabad (July 31), Vadodara (August 1) and Surat (August 3) each.  Further, it would organise partnership meets in Lucknow (August 14) and Indore (August 17), followed by trade fair – TTF Ahmedabad (September 7-9). Kadakampally Surendran, Minister for Cooperation, Tourism and Devaswoms, Government of Kerala, stated, “Following the ambitious promotional campaign, the Tourism Department aims to promote the state’s tourism across potential domestic markets. Simultaneously, Kerala Tourism would continue to keep focusing on exploring the tourism potential of pristine Northern Kerala. Through domestic B2B meets, we are hopeful to showcase the rich cultural heritage of the state across the country.” Additionally, Kerala Tourism has plans to promote its tourism potential in Maharashtra through conducting partnership meets in Nagpur (October 3), TTF Mumbai from October 5-7 along with partnership meets in Pune (October 9) and Mumbai (October 12).  The first phase of the domestic B2B meets would culminate with IITM Hyderabad (November 23-25), tapping the Telangana market.

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Kerala records 10.9% rise in tourist arrivals in 2017

Tourist arrivals to Kerala have registered a significant growth of 10.93 per cent during 2017, compared to figures of the previous year. According to statistics compiled by Kerala Tourism, Kerala saw as many as 15.54 lakh tourists including both domestic and foreign travellers during the year. An increase of 15 lakh new domestic tourists was recorded this year, with footfalls going up to 1,46,73,520 in 2017 as against 1,31,72,535 in 2016. As per the report, it was found that foreign tourists preferred travelling to Thiruvananthapuram and Ernakulam districts, while also opting for destinations like Alappuzha, Munnar and Wayanad. In terms of specific locations, both foreign and domestic tourists were found to have preferred Kochi as a prime destination. According to Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, the statistics show up encouraging trends in terms of increasing footfalls both in the international as well as domestic segments. Rani George IAS, Secretary, Department of Tourism, said, “The trend in tourist arrivals over the past five years has shown a marked change in the pattern of tourist visits to different destinations. It is exciting that more destinations are being sought after by tourists, and that shows more destinations in Kerala are gaining in prominence in travellers’ minds.”  

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Kerala Tourism records 11.39% rise in domestic and 5.15% increase in FTAs in 2017

An increase of 11.39 per cent has been recorded in domestic tourist arrivals to Kerala in 2017, as compared to the figures of previous year, according to figures compiled by Kerala Tourism. Meanwhile, foreign tourist arrivals increased by 5.15 per cent during the period. “Travellers from across the globe arrived in Kerala in large numbers during 2017, and the growth has been recorded at 5.15 per cent compared with the figures of last year. This comes at a time when the tourism industry is suffering from adverse factors like enhanced GST rates and allied hurdles. The growth figures point to the immense popularity Kerala Tourism enjoys beyond the borders”, said Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms. With growth almost doubling than that of last year, domestic tourist arrivals have, in fact, achieved more than what has been targeted in the Kerala Tourism Policy. On the foreign tourist arrivals front, footfalls have increased from 10,38,419 to 10,91,870. The figures point to the fact that there has been an increase of 53,451 more foreign tourists this year, with figures nearing 11 lakh.  

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Kerala Tourism targets Europe through rigorous campaign for 2018

Following Phase-II of its promotional campaign, Department of Tourism, Kerala has planned to target Europe with a budget of Rs 7.5 crore. Kerala Tourism has planned to showcase diversified products across the European terrain to entice travellers and has been promoting the state as a preferred tourist destination across the globe. Highlighting the significance of the campaign, Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, Government of Kerala said, “Considering Europe’s top position in the list of high-potential markets for overall tourism growth, Kerala Tourism has activated a rigorous promotional campaign involving diverse products that have the capability to attract travellers from the European countries to Kerala.” Highlighting the growth of state tourism, Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Through this promotional and marketing campaign, Kerala Tourism aims to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 per cent, by 2021.” Under the promotional campaign in Europe 2017-18, Kerala Tourism has planned to utilise all forms of promotional tools under various categories, including television campaigns (Rs 3.5 crore), Out of Home (OOH) campaign (Rs 2.5 crore), Consumer Travel Mart (Rs 1 crore) and Kerala Blog Express (Rs 50 Lakhs).  

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Kerala Tourism organises a Partnership Meet in Mumbai

To reach out to the domestic market, Kerala Tourism is organising a string of Partnership Meets in Mumbai, Pune, Jaipur, Chandigarh, Bengaluru, Hyderabad, Visakhapatnam, Chennai, Kolkata, Patna and Delhi in the 1st quarter of 2018. At the Partnership Meet in Mumbai on January 09, Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala, said, “To ensure the accomplishment of an ambitious target of a 100% increase in arrival of foreign tourists and 50% in domestic tourists in five years, a tourism regulatory authority has been formed. This would help put a stop to any unhealthy practices and guarantee better intervention of the Tourism Department through scrutiny and a licensing system.” The new Kerala Tourism Policy also forms a major highlight of this year’s domestic campaign. The revamped fare with an array of new tourism products was showcased at Mumbai today.

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Kerala gears up for Phase II of promotional campaign to woo foreign tourists

Kerala Tourism is gearing up for a three-month long international campaign in its bid to lure foreign tourists to God’s Own Country. The Phase II of the campaign would commence with the participation of Kerala Tourism in Vakantiebeurs, the tourism-leisure fair of The Netherlands, followed by FITUR, the international tourism trade fair of Spain. The German cities of Dusseldorf (January 23) and Hamburg (January 25) would be the venues for the first roadshows in Phase II. The roadshows in the emerging West Asian markets will be held between February 26-28, 2018, which includes Qatar (Doha- February 26), Oman (Muscat-February 27) and the United Arab Emirates (Abu Dhabi-February 28). Later in April 2018, B2B meets will be organized in Saudi Arabia and Bahrain. On January 24, the campaign will kick-start in New York City of the United States, followed by the New York Times Travel Show scheduled to be held from January 26 to January 28. Further road shows will be organized in Los Angeles (January 30) and San Francisco (February 1), which has been escalating foreign tourist arrivals to Kerala. The campaign would culminate with BIT, the international travel expo and road show at Milan in Italy (February 11 – 13, 2018). The Tourism Department of Kerala had received overwhelming response to the Phase I campaign, at International Trade Fairs and B2B meets in 12 countries, which ended last month. Kadakampally Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of Kerala, stated: “With the promotional strategy, we aim to showcase diversified tourism products across high-potential markets in order to attract tourists to visit the state. Kerala Tourism has been centered on leisure tourism, but now we aim to re-brand Kerala …

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Kerala Tourism unveiled Tourism Policy 2017

Kerala’s new Tourism Policy 2017, unveiled by Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, envisages creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy emphasises on the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector. Surendran said, “The new policy aims to address the key issues of the tourism industry in cooperation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world.” “Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala,” he further added. The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector.  

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Kerala Tourism Minister launches new Ayurveda initiative at WTM, London

Kerala Tourism Minister Kadakampally Surendran launched a unique initiative, Ayurbodha at the World Travel Mart in London to enlighten tourists with the basics of Ayurveda. The newest product of the Kerala Tourism Development Corporation (KTDC) aimed at blending tourism and knowledge of Ayurveda. Under the initiative, a traveller can stay at any of the KTDC resorts and learn about the ancient medicinal stream of Ayurveda. The focus would be on basic home remedies and diet regimes, Ayurvedic practices for the rejuvenation of body and soul, secrets of pressure points, basics of ‘panchakarma’ treatment and the history and use of medicinal plants. The traveller goes back not only enlightened but also with a certificate for gaining knowledge of Ayurveda. “Ayurveda, as a wellness system and a mainstay tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for spending serene and peaceful holidays, our time-tested tradition of the ancient Ayurveda can enrich every visitor’s experience,” Surendran said.

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