Kerala Tourism to lure more domestic travellers; announces Phase-I of trade meets

The Department of Tourism, Government of Kerala, is all set to kick start its five-month long promotional campaign in the high-potential domestic markets. Kerala Tourism has plans to conduct 15 B2B meets across domestic markets in order to attract the maximum number of domestic travellers to its various destinations.
The phase I of the ambitious promotional campaign 2018-2019 would commence with the Travel & Tourism Fair in Kolkata from July 6-8, followed by the tourism partnership meets in Bhubaneshwar (Odisha) and Vijayawada (Andhra Pradesh) on July 10 and 12, respectively. Kerala Tourism would tap the Karnataka market with IITM Bengaluru (July 27-29) and Gujarat with three partnership meets in Ahmedabad (July 31), Vadodara (August 1) and Surat (August 3) each.  Further, it would organise partnership meets in Lucknow (August 14) and Indore (August 17), followed by trade fair – TTF Ahmedabad (September 7-9).
Kadakampally Surendran, Minister for Cooperation, Tourism and Devaswoms, Government of Kerala, stated, Following the ambitious promotional campaign, the Tourism Department aims to promote the state’s tourism across potential domestic markets. Simultaneously, Kerala Tourism would continue to keep focusing on exploring the tourism potential of pristine Northern Kerala. Through domestic B2B meets, we are hopeful to showcase the rich cultural heritage of the state across the country.
Additionally, Kerala Tourism has plans to promote its tourism potential in Maharashtra through conducting partnership meets in Nagpur (October 3), TTF Mumbai from October 5-7 along with partnership meets in Pune (October 9) and Mumbai (October 12).  The first phase of the domestic B2B meets would culminate with IITM Hyderabad (November 23-25), tapping the Telangana market.

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