Tag Archives: Kerala Tourism

Adventure Rock Hill at Jatayu Earth Centre, Kerala opens for public

Jatayu Earth’s Center – Kerala’s first build–operate–transfer (BOT) model ecotourism project, ‘Adventure Rock Hill’, is now open for visitors. Located at Chadayamangalam in Kollam district of Kerala, the Jatayupara Nature Park was rechristened as Jatayu Earth’s Center. Covering four hills in Chadayamangalam, there are few more ventures pending to make the Nature Park fully operational by April 2018. Adventure Rock Hill is open for a group of 10-100 people, with entry of Rs 3500 per person. Spread across 65 acres, it offers abundant activities like camping, rock climbing, trekking, 6D theatre, a virtual reality museum, a Siddha and an Ayurvedic cave resort. The key highlight of the Jatayu Earth Centre is the world’s largest bird sculpture, which has an entry into the Guinness Book of World Records. Rajiv Anchal, Concept Designer, Chairman and Managing Director, Jatayu Earth’s Center, stated, “Considered as a glorious example of eco-friendly tourism in India, the center is a result of 10 years of sustained dedication. ‘Jatayu’ symbolises an era when humans and other living beings cared for each other and lived together peacefully.” P. Bala Kiran, Director, Kerala Tourism, said, “From adventure enthusiasts to families, young generation of travellers to couples, this tourist spot caters to a wide audience. The center allows the tourists to have thrilling experiences, while exploring the natural beauty of the place.”  

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Kerala Tourism’s Green Carpet Action Plan set to roll

As part of implementing responsible tourism initiatives in the state, the Kerala Tourism department organised a workshop in Thiruvananthapuram.  P. Bala Kiran, IAS, Director, Kerala Tourism and Managing Director of Kannur International Airport elaborated on the new Tourism Policy, Responsible Tourism and the Green Carpet Action Plan formulated by the government at the workshop. He said, “The Tourism policy 2017 implementation will commence with the implementation of Green Carpet action plan 2017-18. Also, the tourism department shall implement Green Protocol in all 78 locations by Dec 15th.” Speaking on the Green Carpet Action Plan, P. Bala Kiran said that the action plan has been formulated by including nine agendas by inculcating the points from the total 16 agendas that is being discussed and deliberated upon worldwide. The Green Carpet Action Plan, in fact, aims at transforming the tourism sector in Kerala into different travel-friendly destinations. The plan is being implemented by imbibing the points in the new tourism policy. The general development aspects that have been put forward by the Tourism policy, the Green Kerala Mission and Responsible Tourism are being implemented in this regard, he said. Pointing out that Responsible Tourism forms the crux of the state government’s tourism policy. The features incorporated are People-friendliness, Nature-friendliness and aspects that remain socially acceptable. The projects and schemes undertaken toe a well charted out roadmap.

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Kerala Tourism unveiled Tourism Policy 2017

Kerala’s new Tourism Policy 2017, unveiled by Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, envisages creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy emphasises on the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector. Surendran said, “The new policy aims to address the key issues of the tourism industry in cooperation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world.” “Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala,” he further added. The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector.  

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Kochi to host 10th Kerala Travel Mart in Sept 2018

The Kerala Travel Mart (KTM) will kick-start in Kochi on September 27, 2018 with Malabar Tourism promotion as its main theme. The three-day conclave, organised by KTM Society in partnership with Kerala Tourism, will be held from September 28-30. Pre-registration of buyers will commence in January 2018. “The 10th edition of KTM will be inaugurated coinciding with World Tourism Day (September 27) in Kochi. The inauguration will be followed by three-day business to business meetings. There is huge scope for tourism growth in Malabar with the inauguration of Kannur airport next year,” he said. The minister said the Responsible Tourism Mission has already started activities to spread its objectives to more places and make it a state-wide project, instead of concentrating it in a few places. Kerala Tourism Principal Secretary Dr Venu V said, “There is more to KTM than trade exchanges. The mart will feature 400 stalls showcasing a range of products, packages and services offered by businesses and entrepreneurs.” Source: PTI

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Kerala CM launches responsible tourism mission

Giving a new lease of life to the responsible tourism initiatives in the state of Kerala, Pinarayi Vijayan, Chief Minister, Government of Kerala, has launched a mission dedicated to responsible and sustainable tourism. The Responsible Tourism Mission is a first in the world and would lead Kerala Tourism through people-friendly, local community-friendly and environment-friendly initiatives ensuring rural development, employment opportunities and women empowerment. Presiding over the launch function was Kadakampally Surendran, Minister of Tourism, Kerala, while K Suresh Kurup, MLA and Jose K Mani were the Chief Guests. Dr Venu V, Principal Secretary, Kerala Tourism delivered the welcome speech and P Bala Kiran, Director of Tourism presented the Responsible Tourism Mission project. K Rupesh Kumar, Coordinator, State Responsible Tourism Mission announced the new Responsible tourism destinations. Dr. Venu V said that it’s a proud moment for all of them. “Responsible Tourism that started off in Kumarakom is now a world-renowned concept and a point of discussion across the globe. It’s definitely a proud moment for us to be a pioneer in setting up this concept so effectively. Within a span of 9 years, 16 crores are the profit Kumarakom could gain through tourism. Around 1.16 crore revenue is generated by the localities. The reason behind this growth is the involvement as a group by the communities around.” The aim of RT is to create 1.5 lakh jobs in the future, added Dr Venu V. Surendran, said, “To be the pioneer state in practising the concept of Responsible Tourism in the entire country is a proud moment. The government policy is to make tourism more popular. Apart from improving the functioning of the elite class, the government also aims to use …

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2nd International Homestay and Rural Tourism Travel Meet in Kochi

Kerala Tourism has announced the dates of the second edition of International Homestay and Rural Tourism Meet which will be organised by the Kerala Homestay and Tourism Society (HATS). The three-day event will kick start on September 15 in Kochi at Bolghatty Palace. 1500 participants are expected to attend the travel meet as the main objective of the event is to enhance the business opportunities in the state for homestay providers, serviced villas and Grihastelly providing a platform to network with industry players. International Homestay and Rural Tourism Travel Meet is one of the largest B2B events for homestays and rural tourism in the country which will also be attended by national and international tour operators, entrepreneurs and destination management companies. “Homestays are inevitable part of Kerala Tourism and helps the industry to connect with the travel enthusiasts. The B2B meet is expected to discuss recommendations to boost the rural tourism sector.” said P. Bala Kiran, IAS, Director, Kerala Tourism. During the B2B meet, potentials and challenges of the sector will also be discussed via seminars and discussions. This travel meet will also address the changing tourism industry trends and evolving needs of the travel enthusiasts, primarily younger generation, who want to experience the village life and hence prefer to visit rural parts of the country.

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Kerala allots Rs. 4.5 cr for its Responsible Tourism mission

Kadakampalli Surendran, Minister of Tourism, Government of Kerala, recently inaugurated the ‘Responsible Tourism Mission’ project, aimed at the development of local communities and growth of tourism in the state. The project comprises various Onam packages for tourists, which will be available till September 30, and will also integrate small enterprises run by the local communities and responsible tourism units. The packages range from Rs. 2000 to Rs. 8000, and are aimed to benefit the Kudumbasree units in the villages, weaving centres, homely meals enterprises and others. Through this project, tourists can enjoy travelling while participating in household Onam celebrations. On this occasion, Surendran said, “The government has allotted Rs. 4.5 crore for the new venture and all the projects executed by Responsible Tourism mission are aimed at the development of the local community. A human resource directory has been prepared to provide jobs to people across the state. Additionally, we have announced some special tour packages for this season during Onam, and we have received an overwhelming response in the initial phase itself.” “Started in 7 destinations, the project will be extended across the state in the coming season. Hitherto, as many as 126 households, 63 home stays and 34 restaurants have come forth for the package. Around 650 families across the seven destinations have registered to explore the feast Onasadya. Furthermore, we hosted around 170 international tourists and 146 domestic tourists under Onam packages of responsible tourism,” said P Balakiran, Director, Department of Tourism, Government of Kerala.

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Kerala’s new tourism policy to focus on adventure

Sensing the immense and innumerable possibilities of promoting Kerala as a destination for ‘Adventure and Activity based Tourism’, the State Tourism Department is focusing on developing new projects to utilise the same, said Tourism Minister Kadakampally Surendran. Inaugurating a one day workshop organised by the department to give shape to its tourism policy, the Minister said that the need and time has come for the tourism department to evolve itself to cater to the needs of activity and adventure based tourism from now on. While the primary focus at the workshop had been to find new possibilities to take adventure tourism forward in the state, the minister stressed on the need to work closely and in coordination with the Forest Department to realise the goals in the adventure tourism sector. Kerala Tourism is currently planning to re-brand itself and find new avenues to take the sector forward in order to double the tourist arrivals by 2021. Keeping this in mind the department will now start a new ‘Tourist Circuit’ based out of North Kerala and will shift focus from areas it had been concentrating all this while to specifically give thrust to Adventure Tourism with the sole aim of attracting more youngsters to the state. Reiterating the commitment to responsible tourism the minister said that the state government has a definite stand in this regard which will be part of the Tourism Policy that the government will table at upcoming session of the state assembly. Environmental protection and raising the standard of living among the local population are the two primary objectives that the government will focus on as part of responsible tourism. The government will encourage and support new …

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India secures three categories at PATA Gold Awards 2017

India has bagged awards in three categories at the PATA Gold Awards 2017 scheduled to take place in Macao SAR on September 15 during PATA Travel Mart 2017. The Ministry of Tourism, Govt. of India will be honoured under the Marketing Media – Travel Advertisement Print Media category for its Go Beyond project, while Kerala Tourism has secured an award for Marketing Media – Consumer Travel Brochure on Film Tourism. Travel provider Cox & Kings is the other winner for its Social Media marketing project Forever Young. Dr. Mario Hardy, CEO, PATA, said, “On behalf of PATA, I would like to extend our warmest congratulations to all 2017 Grand and Gold Award winners. This is no better time and place to celebrate their accomplishments, than this International Year for Sustainable Tourism for Development in Macao SAR during the 40th Anniversary of PATA Travel Mart. I look forward to celebrating this year’s winners who represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”

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Kerala aiming for double the FTAs, 50% rise in domestic tourists by 2021

The Government of Kerala is looking at 50 per cent increase in the number of domestic tourists and 100  per cent increase in foreign arrivals by 2021, Tourism Minister, Kadakampally Surendran has said. “Digital platforms are the key to achieve the aim. Year after year, we see a constant growth in the number of tourists we host. Hence the industry needs to evolve in accordance with the changes in global market. Kerala Tourism has been exploring new media as a key platform and has witnessed the reach and response to it,” he noted. Dr. Venu V, IAS, Principal Secretary, Kerala Tourism, says, “Kerala Tourism has always been in the forefront as we were the first tourist destination to start a website. Later, we spread our presence to other social media platforms. The technology platforms are gently stronger. Hence we need to redesign and reengineer to cater the demands of guests.”

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