Tag Archives: Nishant Kashikar

Tourism Australia launches new campaign to showcase hidden gems

Tourism Australia has launched a new bespoke tourism promotion campaign in India and Southeast Asia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia specifically targets high value travellers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. To sustain growth in arrivals and yield, the campaign seeks to entice Indian travellers by providing a multidimensional understanding of Australia’s high-quality experiences, showcasing the journey of renowned Bollywood actor Parineeti Chopra. The campaign plays on some of the prevalent misconceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, furry animals and popular icons. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities,” he said. The campaign will be executed in two phases in India – September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively.

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Over 6,500 meetings at Tourism Australia’s India Travel Mission in Jaipur

The 16th edition of Tourism Australia’s India Travel Mission 2018 (ITM 2018) in Jaipur brought together 75 Australian tourism businesses to meet with 87 travel retailers from India in over 6,500 business appointments over three days. The event witnessed participation from 14 first-time sellers and 20 buyers. The spotlight during ITM 2018 was on Signature Experiences –a collection which offers a diverse range of travel options including Australian Wildlife Collection, Great Golf Courses of Australia, Great Walks of Australia, Luxury Lodges of Australia and the Ultimate Winery Experiences of Australia. “India is a significant market for Australia and has been seeing a very encouraging growth trend. The introduction of Signature Experiences, the participation of new products showcasing at ITM this year and commitment of tourism suppliers who have been investing in India over the past decade is a cohesive effort to bring top selection of Australian tourism experiences to Indian High Value Travellers (HVTs),” stated Brent Anderson, Regional General Manager – South & South East Asia, Tourism Australia. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “ITM 2018 has the largest ever delegation of Australian tourism suppliers. Our focus for the year is to sustain the growth in arrivals and drive yield through our strategic trade and consumer initiatives. After achieving the 2020 goal of 300,000 visitors, three years ahead of the target date, our ambitions are fuelled to go bigger and achieve higher milestones”. In addition to ITM, the distribution strategy of Tourism Australia includes an enriched trade engagement programme.  

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Easy visa application process ups Indian arrivals to Australia by 20%

Since the introduction of the new visa system by the Department of Home Affairs (HA), arrivals from India to Australia have surged by 20 per cent. The online application process provides a more convenient option for Indians looking to visit Australia, by allowing them to apply for their Australian tourist visa within the comfort of their home, without any biometric requirement or physically submitting their passport to the Department. Tania Gerlach, Chief Migration Officer, Department of Home Affairs, commented, “The expansion of online lodgement to Indian applicants is an important step in managing the large number of visitor visa applications processed in India. Processing times for these visas are now faster, as both applications and supporting documentation are immediately available to the processing office.” Nishant Kashikar, Country Manager – India, Tourism Australia, said, “We see the introduction of online visitor visa lodgement as a progressive and innovative measure to ease travel logistics. In addition to destination delights to woo potential tourists, ease of access is usually seen as a catalyst that drives decision making.” Consumers can conveniently apply for their Australian visitor visa through the Department’s Immi Account portal. Online visa lodgement offers benefits such as 24/7 accessibility, electronic payment of the visa application charge and the ability to check the status of applications lodged online.

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India crosses 300k mark in visitor arrivals to Australia

Visitor arrivals from India to Australia have crossed the 300,000 mark as recorded by the Australian Bureau of Statistics (ABS) for the year ended December 2017, an increase of 15.4 per cent over the previous year. India is also currently the eighth-largest and the fastest-growing inbound travel market for Australia, and has recorded double-digit growth for the fourth consecutive year. The growing appetite for Australian holidays has been fueled by Tourism Australia’s consumer marketing campaign – ‘There’s Nothing Like Australia’. Commenting on this achievement, Nishant Kashikar, Country Manager, Tourism Australia India and Gulf said, “We are delighted at having crossed the 300k mark for arrivals into Australia from India, and are extremely grateful to all our partners and stakeholders for being with us on this journey. There has been a consistent effort at the introduction of new products and experiences from a trade distribution perspective and innovative direct to consumer communication initiatives that have been implemented to build and sustain Australia’s preference as a holiday destination.” In mid-2017, the Australian Department of Immigration and Border Protection extended online lodgment of visitor visa applications to all Indian nationals. The online application process provides a more convenient option for Indians looking to visit Australia.

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15% rise in Indian arrivals to Australia by Oct 2017

Arrivals from India to Australia grew by 15 per cent for the year ended October 2017, with an influx of 294,000 visitors, compared to the same period last year. This makes India the 9th largest inbound market for Australia, and inches it closer towards achieving its Tourism 2020 goal of 300,000 visitors annually, three years ahead of target. Indian visitor spend in Australia for the year ended September 2017 reached AUD 1.45 billion (approx. Rs. 7,200 crore), an increase of 26 per cent over the previous year, making India the 8th largest market in terms of spend by tourists. With an impressive double-digit growth in arrivals and spend for the fourth consecutive year, India has emerged as Australia’s fastest growing inbound market. Tania Gerlach, Chief Migration Officer, Department of Immigration and Border Protection (DIBP) commented, “We are extremely pleased with the success of the e-lodgment process, with over 60 per cent of the total tourist visa applications now received online. The month of November 2017 has witnessed the highest-ever tourist visa lodgments. Online lodgment offers benefits such as 24/7 accessibility, electronic payment of the visa application charge and the ability to check the status of applications lodged online. Processing times for these visas will now be faster, as both applications and supporting documentation are immediately available to the processing office. This is good news for every Indian visitor planning to visit Australia, whether they are travelling for business or pleasure”. Commenting on the success, Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia, said, “It is an extremely proud moment for us to achieve the fastest growing market status in our 50th anniversary year of marketing Australia to the world …

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Maharashtra ranks first, Delhi second for arrivals to Australia

Maharashtra contributes most tourists to Australia followed by Delhi. Speaking in New Delhi, Nishant Kashikar, Country Head-India and Gulf, Tourism Australia, said, “Tourism Australia first started its representation agency in Delhi before setting up their office in India. We have developed a great relationship with the travel trade in the city of Delhi and have seen great growth from this market. We have had almost over 32,000 tourists only from the state of Delhi, who travelled to Australia last year. These tourists contributed almost close to 165 million Asutralian dollars, which is an increase of 26 per cent as compared to the previous year.”

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Over 20 Indian travel companies participate at ATE 2017

Tourism Australia, in partnership with Destination New South Wales, marked the 38th year of its annual travel and tourism business-to-business event – the Australian Tourism Exchange (ATE) at the brand new ICC (International Convention Centre) in Sydney. The event took place from May  15-18, witnessing an attendance of over 2,500 travel industry delegates from over 30 countries with participation from 20 Indian travel companies. This is also marked Tourism Australia’s 50th anniversary. Commenting on the occasion, Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “ATE plays a critical role in facilitating productive links between Australia’s tourism providers and the global distribution network and has an enormous economic impact. Arrivals from India have seen a significant hike in the last few years and platforms such as the ATE play a huge role in making that happen. Over 20 buyers representing as many companies from India attended ATE17 providing them an incredible opportunity to connect with Australian tourism businesses. We believe this platform will help them curate the best of Australian holiday experiences for our Indian travel enthusiasts. We’re confident that ATE will continue to bolster Australia’s inbound tourism sector and grow visitor economy.” India is currently Australia’s ninth-largest inbound tourism market, with over 260,000 visitors spending A$ 1.24 bn as on December 2016. Companies such as Ascon Travels, Cox & Kings, Cutting Edge, Discover your World, FCM Travel Solutions, Grand Travel Planners, Pathfinders Holidays, Peekay Holidays, Pristine Travels, SOTC, Vibrant Holidays, Voyageur Lifestyles, among others, represented India at ATE17, a testimony to the growing popularity of Australia as a tourism destination for Indians. ATE is Australia’s annual business-to-business tourism travel trade event, focussed on building future tourism opportunities for …

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Tourism Australia and Singapore Airlines come together to offer special airfares to Indian travellers

Tourism Australia and Singapore Airlines have joined hands with the Australian States of Queensland, South Australia, Victoria and Northern Territory, to offer Indian travel enthusiasts subsidised airfares to Australia. The offer features an all-inclusive return economy fare from India starting at Rs. 60,000, with an additional S$20 Changi shopping voucher redeemable during transit, and an A$30 voucher redeemable at Brisbane airport for the first 150 passengers to fly into the city. Aimed at driving visitation to Australia, the campaign will be promoted across television, print and digital platforms. The tactical offer will be live until 15 March 2017 for travel between March 1, 2017 and February 15, 2018, subject to applicable terms and conditions. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said “We at Tourism Australia have always perceived air connectivity as one of the strongest pillars for tourism growth, and this has led us to continually focus on our relationship with our airline partners. Singapore Airlines, one of our strongest long standing airline partners, with a significant market share, is indeed a strong partner to promote Australia as a preferred holiday destination, and the campaign devised with them successfully showcases Australia’s myriad of tourism offerings as well as Singapore Airline’s extensive flight network. This initiative is sure to entice Indian travellers to book their next trip Down Under.” Singapore Airlines connects India to key Australian gateways such as Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney. The campaign also involves a tie up with SilkAir, the regional wing of Singapore Airlines (SQ), which provides connectivity to Cairns and Darwin. Australia has witnessed a continued growth trajectory in tourist arrivals from India. For the year ended (YE) November 2016 …

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Maharashtra emerges as the largest source market for Tourism Australia

Tourism Australia has yet again witnessed noteworthy growth statistics from Maharashtra, retaining the State’s position as a key tourism source market in India. As of year ended (YE) September 2016, Maharashtra has recorded an increase of 25 per cent in tourist arrivals, and a remarkable increase of 18 per cent in spend. The state witnessed 53,800 visitors to Australia, contributing A$232 mn (Rs. 1,160 crores) to the Australian economy, with an average spend of Rs 2.15 lacs per person. Total arrivals from India for the year ended November 2016 were recorded at 256,400, an increase of 11.5 per cent relative to the same period the previous year, making India the 9th largest inbound market for Australia. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “We are extremely delighted that all our focused consumer and distribution initiatives in Maharashtra have paid off, resulting in a stupendous increase in arrivals and spend from the state. Going forward, we are positive that our extensive analysis of the market, in tandem with our key distribution partners and airlines, will provide us with the requisite insights to modify and transform our approach to cater to the requirements of travellers from Maharashtra. We will continue to reach out to our audience through a mix of traditional and evolving communication platforms. Maharashtra has undoubtedly been our fastest growing market and we will put in our best efforts to keep up the momentum and further drive visitation to Australia.” Tourism Australia has undertaken several focused activities in Maharashtra. One such successful association was that with Veena World. As part of the collaboration, eminent Marathi television and film stars who travelled to Australia for MAAI (Marathi Achievers …

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250,000 Indians visited Australia in 2016

Travellers from India continue to be enticed by the diverse attractions and stunning tourism experiences on offer in Australia. In 2015, the destination achieved a milestone when it welcomed over 200,000 Indian travellers during the year. Adding another feather to it’s cap, Australia has now notched an impressive 253,100 arrivals from India as of year ended (YE) October 2016. This number reflected a growth of 11.3 per cent vis-a-vis the same period last year, making India the ninth largest inbound market for arrivals to Australia. The month of October 2016 alone saw 20,400 Indian arrivals to the destination, an impressive growth of 24 per cent over the same period in 2015. Most importantly, the holiday purpose of visit have driven the overall market growth with an impressive 20 per cent and 19 per cent increase in arrivals and spend respectively. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Marketing activities, in collaboration with key distribution and airline partners, an increased thrust on digital initiatives, integration on leading television shows, and improved air connectivity between the two countries, have been key factors in boosting travel to Australia.” The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 – Jun 17 period, a 9.6 per cent increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 per cent through to the financial year 2021-22.

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