Tag Archives: Relationships

Cox & Kings collaborates with VisitBritain to promote Great Britain

Cox & Kings has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicise Great Britain through advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine and experiential tours. To popularise the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched. Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a free trip to Great Britain were announced for those with the most innovative travel video and pitch. Karan Anand, Head, Relationships, Cox & Kings said, “Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one.” VisitBritain’s Interim Director APMEA Tricia Warwick, said “VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain’s profile as a great place to visit for Indian tourists.”  

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Cox & Kings opens first Holiday Club store in Mumbai

Cox & Kings has opened its first Holiday Club store in Mumbai to cater to the increasing demand for holiday products. The centre, located at Dadar, is the fourth Holiday Club store in India with the other three in New Delhi. The stores aim to attract a diverse set of customers through innovative offers and customised solutions, and offer a range of domestic and international holiday packages. In keeping with recent travel trends, the company has forayed into niche segments such as Enable Travel for the physically challenged, Trip 360 for adventure enthusiasts and Getaway Goddess for the women-only travel segment. Karan Anand, Head, Relationships, Cox & Kings said, “Central Mumbai is now the hub of retail activity and our Holiday Club store is perfectly positioned to engage with customers on a one-on-one basis, as they seek personal engagement in making sure they have a memorable holiday.” The Holiday Club stores will complement the existing points of sales that Cox & Kings has in Mumbai.  

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Cox & Kings Foundation celebrates Children’s Day

Cox & Kings marked Children’s day by granting wishes of over 100 children with life-threatening illnesses at a fun- filled event, organised by Cox & Kings Foundation and Make a Wish Foundation. Cox & Kings planned the celebration across cities like Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad and Pune. Karan Anand, Head, Relationships, Cox & Kings said, “The Cox & Kings foundation is committed to help bring positivity and joy into the lives of many children every year. Today, as the nation celebrates Children’s Day, this is our effort to reduce the pains and struggles of children with life-threatening illnesses and fill them with happiness and enjoyment to make them feel better” More than 150 employees of Cox & Kings across cities celebrated Children’s day with the kids. Describing the event, Deepak Bhatia, CEO, Make A Wish Foundation said “it is our endeavour to make this a special day for our children and we partnered with Cox & Kings who supported us and all our children had a very good time.’’ Different wishes of Bicycles, TV, Remote control cars, Mobiles, Laptops etc. were fulfilled across India.

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