Tag Archives: SATC

The South Australian Tourism Commission (SATC) expects that the number of visitors from India will increase in anticipation of the upcoming cricket series set to be held between India and Australia in Adelaide in December this year. The Adelaide Oval will host the first Test Match, scheduled for December 6-10, 2018, which is expected to attract a large number of Indian visitors to Adelaide. In addition to focusing on attracting honeymooners, families and independent travellers between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bengaluru and Chennai, SATC is also working to attract cricket lovers this year. This will be executed through SATC’s influencer, media, marketing and trade partnerships throughout 2018. Commenting on the announcement, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “We look forward to hosting Indian cricket enthusiasts and travellers for the Test Match. Adelaide witnessed a surge in Indian tourist arrivals during the ICC India-Pakistan World Cup in 2015 and we’re confident this December will be no different. The match gives us a unique opportunity to showcase Adelaide and its surrounding regions to Indian travellers and cricket enthusiasts alike.” Speaking on Adelaide Oval hosting the game, Laura Robinson, Tourism Manager, Adelaide Oval said, “Adelaide Oval has hosted some historic games in the past and we believe that this time will be no different. India and Australia have shared excellent cricketing ties over the years.”

The International Visitor Survey results released by Tourism Research Australia for the year ended September 2017, indicate an 18 per cent rise in Indians travelling to South Australia in comparison to the year ended September 2016. This makes India the eighth largest source market for the state and the third highest in terms of growth in arrivals during the year. In addition to this, spend by Indians visiting South Australia registered a substantial increase amounting to AUD$37mn, a jump by 33 per cent compared to last year. Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “The double-digit growth in arrivals and spend over the last year indicate that South Australia is steadily becoming a favoured destination among Indian travellers. We are extremely pleased that our trade and consumer programmes are yielding positive results and we are confident we will see sustained growth over the next few years as well.” In 2018, the SATC will focus on attracting honeymooners, families and independent travellers, especially cricket lovers, between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bangalore and Chennai.

The latest IVS report released by Tourism Australia revealed that the expenditure made by Indians on their visits to South Australia has jumped up to a total of AUD 23 million as of June 2016 from AUD 21 million in June 2015. The State saw 13,000 Indian visitors during the year with an average spend of approximately AUD 1,799 per traveller. The healthy growth in expenditure by almost eight per cent indicates a growing interest among Indian travellers for South Australia as a holiday destination. Dana Urmonas, Regional Director-Southeast Asia & India, South Australian Tourism Commission (SATC) says, “India as a market holds great potential for us. We had a record number of visitors last year, by hosting the ICC World Cup Match between India and Pakistan in Adelaide. We are happy to see that Indian travellers are starting to recognise Adelaide as a holiday destination and are keen to leverage the momentum built. With the on-going marketing initiatives planned for India we are extremely positive about a progressive growth in visitor and expenditure numbers over the next few years.”

South Australian Tourism Commission (SATC) has identified India as a key growth market and has accorded it greater focus in terms of engagement with the trade and marketing efforts. Dana Urmonas, Regional Director, Southeast Asia & India, SATC, who was visiting multiple cities in India to meet the trade, says, “India is one of the world’s fastest growing outbound travel markets in the world and we at the SATC recognise the huge potential this market holds for us. The way Indians are now travelling and spending is changing significantly; they are looking for unique, memorable experiences. With wildlife experiences, pristine beaches, unspoilt nature and fantastic food and wine, travellers can get close to the real Australia in South Australia.” According to the recent International Visitor Survey Report March 2016, the number of Indian visitors to South Australia reached 10,000, with record spends of AU$18 million in the state. The 2015 India-Pakistan World Cup match hosted at the Adelaide Oval drove considerable awareness for the state and the SATC is looking to leverage the momentum built. The SATC is targeting affluent, global travellers in the age group of 25-55. The core target segments include leisure travellers, group travellers, honeymooners and families. To attract these travellers, SATC has been promoting three key destinations: Adelaide, Kangaroo Island and Barossa.

India is now among the top 10 markets for South Australia in terms of international tourist arrivals for the year ending December 2015. The number of Indian visitors jumped 17 per cent compared to the last year, owing to the continuous efforts by the South Australian Tourism Commission (SATC) to promote the state among Indian tourists. Dana Urmonas, Regional Director, Southeast Asia & India, SATC said, “The South Australian Tourism Commission recognises that India is a key growth market for us. What makes the Indian market special is the diversity and quality of tourists, who are now changing the way they travel and spend on their holidays. South Australia offers something exclusive to every Indian traveller and we will continue to build efforts to increase Indian visitor numbers