Tag Archives: Tourism Research Australia

The International Visitor Survey results released by Tourism Research Australia for the year ended September 2017, indicate an 18 per cent rise in Indians travelling to South Australia in comparison to the year ended September 2016. This makes India the eighth largest source market for the state and the third highest in terms of growth in arrivals during the year. In addition to this, spend by Indians visiting South Australia registered a substantial increase amounting to AUD$37mn, a jump by 33 per cent compared to last year. Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “The double-digit growth in arrivals and spend over the last year indicate that South Australia is steadily becoming a favoured destination among Indian travellers. We are extremely pleased that our trade and consumer programmes are yielding positive results and we are confident we will see sustained growth over the next few years as well.” In 2018, the SATC will focus on attracting honeymooners, families and independent travellers, especially cricket lovers, between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bangalore and Chennai.

South Australia continues to record strong growth in the Indian market with a surge in its latest visitor and spend numbers. With the recent results, India is now the eighth-largest source market for South Australia. The International Visitor Survey results released by Tourism Research Australia indicate a 30 per cent rise in the number of Indians travelling to South Australia as of March 2017. Moreover, the Festival State also saw an additional spend of $23mn as compared to the last year, which is reflected in the steep 130 per cent rise in spends. The average year-on-year growth over the last three years, both in terms of visitor and spend figures, has been steadily increasing at a rate of 8.33 per cent and 39.7 per cent respectively. Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, said, “India has always been an important growth market for us and we are happy to see Indians increasingly opting to travel to South Australia. We will continue to focus on the India market and toward this we will be rolling out some exciting initiatives over the next year as well. Our target segments will continue to include families, honeymooners and independent leisure travellers in the age group of 25-45 in primary markets of Mumbai, Delhi, Bangalore and Chennai.” Data provided by a recent Consumer Demand Project conducted by Tourism Australia indicate that South Australia has been moving up the consideration set of Indians looking to travel to Australia for leisure purposes. According to the report, Kangaroo Island in South Australia is ranked number three on Indian traveller’s consideration list after Sydney and Melbourne. Some of the sought …

South Australia witnessed a positive leap in expenditure by Indians with an 87 per cent increase for the year ending December 2016, reaching AUD 28 million. According to the latest International Visitor Survey results released by Tourism Research Australia, Indians spent an additional AUD 13 million in the state compared to the previous year. Maintaining a healthy growth, the total expenditure has been on an upward trend with an average increase of 15.8 per cent over the last three years. Speaking about the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, says, “Over the last year we have seen many more Indians signing up for experiences and breaking away from touristy activities. South Australia offers a cool blend of abundant wildlife, picturesque beaches and landscapes and brilliant food and wine, so travellers can really enjoy the best of Australia in one state. India is among our top 10 source markets and we hope to continue attracting more visitors and sustain the momentum built.” A recent Consumer Demand Report released by Tourism Australia shows that Indians travelling to Australia are looking to enjoy world class beauty and nature, family friendly activities and beaches and marine wildlife. South Australia, which ranks high on these factors, has been steadily moving up the consideration set with Kangaroo Island ranking number 3 among the most considered Australian destinations, after Sydney and Melbourne. Activities such as the RoofClimb over the iconic Adelaide Oval, swimming with dolphins at Glenelg, walking among sea lions at Seal Bay, food and wine experiences at Jacobs Creek or Seppeltsfield and premium stay at the 7-star rated Southern Ocean Lodge are unique to the state.