Tag Archives: Tourism Secretary

MOT to launch ‘Adopt a Heritage’ campaign soon

Tourism Secretary Rashmi Verma has said that the Government of India will soon announce a new ‘Adopt a Heritage’ campaign in association with Archaeological Survey of India (ASI). With an aim to encourage the corporate and private sectors to adopt a heritage monument, the campaign will give a boost to the heritage tourism circuit through public-private partnership. Verma announced this on the sidelines of IATO Convention underway in Bhubaneswar, Odisha. She also announced the second edition of Incredible India campaign, which will be market specific and will be based on India’s thematic circuits.

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MOT advisory body to boost MICE and adventure tourism

In an attempt to harness the potential and give due focus to MICE tourism, the Ministry of Tourism will soon appoint an advisory body exclusively for MICE which will be headed by the Secretary Tourism as Chairman. A task force for adventure tourism will also be constituted with Secretary Tourism as Chairman in order to take immediate steps to boost niche tourism products in India. This was informed by Vinod Zutshi, Tourism Secretary, Government of India, at the 9th Conventions India Conclave (CIC) organised by India Convention Promotion Bureau (ICPB). “We have decided that professional consultants will be taken on board in order to conduct proper study of the market and stakeholders of the industry and chart out a roadmap for the next 10 years which will give a proper direction and strategy in the long term and also define the roles and functions of the stakeholders in order to achieve the targeted goals.” said Zutshi. The advisory body will work in tandem with the private stakeholders, hoteliers, state governments and Suman Billa, Joint Secretary, Ministry of Tourism and Chairman, India Convention Promotion Bureau (ICPB), explained that in order to make the MICE industry more competitive, GST rate for this industry has to be in the lower brackets as it is a very price sensitive market. Billa added, “The MICE industry has to lead from the front as the leisure segment alone cannot contribute to the long term goal of 2 per cent Indian share in global tourism numbers.” MoT is also working with the stakeholders in the industry to conduct the DRV Convention in September 2017, informed Zutshi.

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MOT launches ITDC’s Golden jubilee logo

India Tourism Development Corporation (ITDC), a PSU under Ministry of Tourism, Government of India, on completion of its 50 year of inception on October 1, 2016, launched a logo marking the golden jubilee of ITDC. The logo was unveiled by Dr. Mahesh Sharma, Minister of State (I/C) for Tourism and Culture in presence of Vinod Zutshi, Tourism Secretary, and other senior officers of Ministry of Tourism and ITDC. In order to commemorate the Golden Jubilee celebrations, various activities have been introduced during the fortnight starting September 24, 2016 till October 8, 2016. Special offers on room tariff and food & beverage outlets in all ITDC hotels, issue of Elite Card to every 50th guest during this period, plantation of 50 saplings each in some hotels of ITDC, painting and slogan competition, lighting of all Delhi based hotels, presenting souvenirs to guests visiting ITDC hotels on 1st October 2016 are certain activities planned during the celebrations.

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John Abraham is the brand ambassador of Arunachal Pradesh Tourism

Arunachal Pradesh Department of Tourism has roped in Bollywood actor John Abraham as the brand ambassador for the mystical land of Arunachal Pradesh. Joram Beda, Tourism Secretary, Govt. of Arunachal Pradesh, said, “Our focus this year lies in boosting the tourism sector and making Arunachal Pradesh a ‘Must See, Must Experience’ state. For this vision’s success, we need like-minded partners that see and understand our vision and can help us chart this path. We found such a partner in Viacom18 who have helped us get John Abraham, a superstar, an adventurer and a great human being on board. John has played a pivotal role in promoting North East India, primarily by putting NEUFC on the map of sports. We believe our association with him will strengthen our purpose of putting out our state in the Indian diaspora as a prominent tourist destination.” Commenting on the partnership with Arunachal Pradesh and roping in John Abraham as the brand ambassador for the states’ tourism, Sudhanshu Vats, Group CEO, Viacom18, said, “Arunachal Pradesh is a traveler’s paradise and a land of untold tales. In John we have a celebrity who shares our enthusiasm of weaving the stories of the mystical land into a single narrative of ‘Must See, Must Experience’ Arunachal Pradesh tourism. After all a journey is best when it is entertaining!” Excited about representing Arunachal Pradesh tourism, John Abraham said, “I am honored to have been chosen to promote the tourism of Arunachal Pradesh. I have always been fascinated with North East India: each state has its unique beauty, history and culture. It’s a state rich with culture, mysticism, great people and stunning views. When I’m there, all I need is …

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Dr. V. Venu is new Kerala Tourism Secretary

The newly elected Left Democratic Front (LDF) in Kerala has brought back Dr. V. Venu, IAS, as the new Tourism Secretary. A Kerala cadre IAS, Dr. Venu was Tourism Secretary in the State during the last Left government between 2006 and 2011. The election manifesto of the Left Front has unequivocally stated its target to double tourist numbers in the next five years. Known for his progressive ideas, Dr Venu was behind the Kerala Tourism’s popular Rural and Responsible Tourism initiatives, which received global acclaim in recent times.

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