MOT to launch ‘Adopt a Heritage’ campaign soon

Tourism Secretary Rashmi Verma has said that the Government of India will soon announce a new ‘Adopt a Heritage’ campaign in association with Archaeological Survey of India (ASI). With an aim to encourage the corporate and private sectors to adopt a heritage monument, the campaign will give a boost to the heritage tourism circuit through public-private partnership. Verma announced this on the sidelines of IATO Convention underway in Bhubaneswar, Odisha. She also announced the second edition of Incredible India campaign, which will be market specific and will be based on India’s thematic circuits.