Tag Archives: TravTalk Digital Tourism Conclave

New virtual reality tourism products should be introduced in the market: Bharat Bhushan Atree

Bharat Bhushan Atree, Managing Director, Caper Travel Company during the 3rd TravTalk Digital Conclave said that with new technology in the industry, new virtual reality products should be introduced for tourism. “Sustainability is the biggest issue right now. Spending wisely should be the only smart plan B. We should look at curating innovative products to promote inbound tourism and strategize our marketing and promotional approach. There should not be a lot of expectation from the government. A lot of people will also look at consolidation in the industry,” he said.  

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States & hotels should do joint promotions with agents to boost domestic tourism: PP Khanna

PP Khanna, President, Association of Domestic Tour Operators of India (ADTOI) during the 2nd TravTalk Digital Tourism Conclave said that it is important for states, hotels and travel agents to come together and do joint promotions for domestic tourism and boost it further. “Both states and hotels should look towards doing joint promotions with the travel agents to boost domestic tourism in India. M!CE is a big segment and according to 2018-19 data, this segment earned a revenue of Rs25,000 crore. With new ventures like banquet halls, trade fairs and facilities in cities like Delhi coming up, it is expected that by 2022, this revenue could double to the tune of Rs40,000-50,000 crore. All the states should consider opening new M!CE facilities.”

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