Bharat Bhushan Atree, Managing Director, Caper Travel Company during the 3rd TravTalk Digital Conclave said that with new technology in the industry, new virtual reality products should be introduced for tourism. “Sustainability is the biggest issue right now. Spending wisely should be the only smart plan B. We should look at curating innovative products to promote inbound tourism and strategize our marketing and promotional approach. There should not be a lot of expectation from the government. A lot of people will also look at consolidation in the industry,” he said.