Tag Archives: Yatra.com

Yatra.com has tied up with Truecaller allowing new users to sign up on Yatra’s Android mobile application using their Truecaller account. Through this integration of TrueSDK, Yatra now offers phone number based onboarding and verification, which significantly reduces friction in user on-boarding. Any user having the Truecaller app and signing up to Yatra for the first time, will have a completely seamless experience with their user details being auto-filled in the Yatra app. Integration of TrueSDK on Yatra’s mobile app will make mobile number verification a simple and easy process. Speaking on the partnership Sharat Dhall, COO (B2C), Yatra.com, said, “At Yatra, we are constantly thinking of new and innovative ideas to make user interface simple and convenient for our customersand the partnership with Truecaller is a firm step in that direction. Truecaller’s TrueSDK will help in instant user verification, hence simplifying the app onboarding experience. It will make the authentication more swift and secure for our users.”

Yatra.com has signed an MoU with Uttarakhand Government to promote homestays in the state as well as highlight the state’s unique tourist attractions. Yatra will promote all the state tourism approved homestays, wherein guests (travellers) can rent a room in the home of a local family (host) or the entire house. Enhancing the segment further, Yatra and Uttarakhand Tourism together will organise an orientation session for homestays where the villagers will be trained in guiding, cooking, hospitality and the cultural and natural heritage of the state. This partnership will give the tourists a chance to experience the hospitality of various families throughout Uttarakhand and enjoy wonderful home cooked food. Speaking on the partnership, Sharat Dhall, COO (B2C), Yatra.com said, “We are delighted about this strategic alliance with the Government of Uttarakhand to boost the state’s tourism. With the peak season rolling in, we see this an opportunity to promote the rapidly growing Homestays segment in sync with the needs of travellers. Yatra is also seeking more such partnerships with other State Governments to promote local tourism and offer a taste of Indian hospitality and a very unique traveller experience.” As a part of this partnership, Yatra will list over 500 homestay properties on its website and encourage the growth of homestays in Uttarakhand, giving tourists a very homely experience.

TrawellTag Cover-More has partnered with Yatra.com as it establishes itself in the e-commerce segment. TrawellTag Cover-More India Founder & CEO, Dev Karvat, said “We will now provide our travel insurance and global assistance services to Yatra customers opting for both domestic and overseas travel. The association enables us to provide customised benefits for both leisure and corporate travellers. Our business model for Yatra.com focuses on changing customer needs and forecasted travel risks. The backbone of this model is a one-of-its kind software IMPULSE, an analytics engine that collects a feed of traveller data from the booking platform and crunches this in real time to generate customised offers for the travellers. With ease of integration, this cloud hosted tool customizes travel protection products with an exceptional speed of customer data processing.” Dhruv Shringi, Co-founder & CEO, Yatra.com said: “TrawellTag Cover-More was a natural choice as we share a common commitment; creating the most convenient travel experience for our customers. They bring along with them an impressive product range and technical know-how, more than a decade of domain expertise and a global presence which extends their service offering worldwide.”

Yatra.com has announced a ‘Day Use’ hotels feature which allows the customer to choose a hotel with options ranging from budget to star properties The booking can be made by providing the check-in and check-out time, and hours they need, in packs of 3, 4 and 6 hours. It offers the customer flexibility and payment according to use, so that they can book a hotel only for the time they actually need it. Also, it allows hotels to make their rooms more profitable, as they can sell them more than once per day, and this increases their revenue. Over 680 hotels have signed up for the ‘Day Use’ option across 25 cities including Bangalore, New Delhi, Gurgaon, Mumbai, Hyderabad, Kolkata etc. showing the exciting potential of this feature. Yatra.com is further planning to expand this feature to cover 40 more relevant cities. Intended for all those situations where a hotel is only needed for a few hours, the feature is suitable for business travellers, people travelling for job interviews and backpackers. It is also an efficient option for relatives accompanying a patient who need a hotel for a few hours to rest. Commenting on this development, Sharat Dhall, President, Yatra.com said, “The addition of the ‘Day Use’ hotel feature is in line with our continuous efforts to address the evolving needs of the Indian traveller. The feature enhances the flexibility for travellers needing a hotel for only a few hours who are not keen to pay for a full 24 hour use – whether they are looking for an informal meeting space, long layovers or a convenient base for a day out sight-seeing. This model creates a win-win for travellers …

Yatra.com has launched a new mobile application, Yatra Mini, targeting value seeking travellers featuring bus, train and budget hotel bookings. The App is built to cater even to lower end android phones and is supported by Android 4 & above. The multi-lingual travel App is available in Hindi, English and regional languages such as Tamil, Bangla, Gujarati, Punjabi, Urdu. Yatra.com is targeting customers in Tier-II and Tier-III with Yatra Mini.

According to the annual winter survey by Yatra.com, which showcases the outlook of Indian travellers planning their holidays this season, 30 per cent people are willing to opt for an international destination while the remaining looked at domestic travel this winter. One of the key findings was that the propensity of Indians to spend on travel has clearly increased with more than 30 per cent people willing to spend above Rs. 50,000 as against 25 percent last year. Kashmir and other hill stations topped the list for domestic travel showcasing that winter destinations are not off the list during this time of the year. South East Asian countries were international favourites and were pitted at the same percentage as Goa for a holiday this season. Sharat Dhall, President Yatra.com, said, “Vacationing in winters has become an accepted norm similar to summer travel. We have seen a number of takers opting for not only domestic but also international destinations for their winter vacations. Indians are holidaying more frequently and that’s a trend that has been on an increase over the past few years. Mobile bookings and budget accommodation are two areas where we made tremendous progress in the winter season.”  This year has been about budget accommodation and the survey also brought forth similar facts. Budget Hotels were the obvious choice of accommodation with almost 60 percent opting for lodging options under Rs. 4,000. The rest were divided between star properties, friends and family, home stays and ultra-luxury hotels, in the same order. Contrary to last year’s winter survey, family was the more obvious choice as travel partners followed by spouses, friends and solo travel. With the smart phone revolution, there …