TAT launches Chiang Mai guidebook in English

The Tourism Authority of Thailand (TAT) has launched a ‘Little Chiang Mai’ guidebook in English, bringing together the city’s independent bookshops, secret restaurants and museums, as well as the province’s bicycle and running routes in a set of five bona fide designer pocketbooks for readers to use or collect. TAT Governor, Yuthasak Supasorn said Little Chiang mai’s latest English edition, would be an unique guide for international travellers looking to discover Thailand’s ‘Rose of the North’ from a new perspective. The book set combines Chiang Mai’s culture, gastronomy and art in a way that brings the city to life in a new light, targeting young active travellers looking to discover its hidden gems along running or cycling routes. He noted that it is unique both in form and content and consists of five individual sections: ‘Ride’, ‘Run’, ‘Restaurants’, ‘Gallery Museum’ and ‘Bookshops’. The initial brief from TAT was to create a map of Chiang Mai’s bookshops, restaurants and museums that bring together the city’s local establishments with bicycle and running routes in Chiang Mai being added as a bonus. What differentiates Little Chiang mai from most guidebooks is each section has a character that is relatable to its content, which is divided into five individual pocketbooks distributed within the one package.