ITA Airways continues to enhance its intercontinental network to better meet the needs of travellers and will be opening its new direct flight from Indira Gandhi International Airport in New Delhi to Leonardo da Vinci Airport in Rome Fiumicino on December 4.
The new route will be operated with an Airbus A330, three times a week, departing from New Delhi, every Tuesday, Thursday and Sunday at 03:50 am and landing in Rome Fiumicino at 08:10 am. Return flights from Rome Fiumicino will depart every Monday, Wednesday and Saturday at 2:10 pm and will arrive in New Delhi’s Indira Gandhi International Airport at 02:00 am, local time.
With the new intercontinental connection, ITA Airways is further expanding into the Asian market, while it continues to strengthen the ability to attract connecting customers, tapping into the flows between India and North America, Germany, Spain and France.
To support the new intercontinental flight from New Delhi to Rome and to enhance local awareness of the new Italian flagship carrier, ITA Airways is launching a multi-channel advertising campaign, which will highlight the New Delhi-Rome connection as well as the beauty of Italy and its most iconic destinations. The “It’s A” campaign will be live until December 13. It is developed on digital billboards in the most renowned shopping centers of the city, train stations and in all the main business and commercial areas throughout Delhi. The billboards will be also supported by a radio campaign, both in English and Hindu, on the 3 most important radio stations of the country, Mirchi, Radio One, City FM. This combination will allow ITA Airways to reach a wide range of the population mainly concentrated in urban areas, especially New Delhi.
With the new campaign, ITA Airways also offers a compelling fare for its customers in India to fly between New Delhi and Italy starting from 50914 INR all inclusive. This initiative is already available for purchase on flights from 4 December.