Tourism Australia launches Premier Aussie Specialist Program in India

Tourism Australia has introduced a second tier to its specialist program in India with the introduction of the Premier Aussie Specialist Program. Membership in the Premier Aussie Specialist category is an acknowledgement of the destination expertise, insider knowledge and strong ties with the Australian travel industry of Aussie Specialist agents with an established record of selling Australia. As part of the launch, 70 agents from across cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi, Ludhiana, Mumbai and Pune have been inducted into the Premier Aussie Specialist Program in India. The programme offers professional validation for retail agents selling Australian holidays to discerning consumers. As part of the membership, Premier Aussie Specialists are invited to attend exclusive travel industry workshops, market updates and training events hosted by Tourism Australia and Australia’s States and Territories.
Speaking at the launch, John O’Sullivan, Managing Director, Tourism Australia said, “The Premier Aussie Specialist Program seeks to recognise the invaluable advocacy that travel advisors, who have been selling Australian holidays for many years, deliver for the destination. This group of elite agents are important contributors to our efforts to make Australia a destination of choice for travellers from India and it is a proud moment for us to congratulate and show our appreciation to these industry friends for their incredible passion and dedication to selling Australia.”
Tourism Australia’s distribution strategy for India includes an enriched trade engagement programme. As one of the pioneers of the online destination training, Tourism Australia’s Aussie Specialist Program has recruited more than 2,981 travel agents across India.