Tourism will bounce back: IATO

Rajiv Mehra, Vice President, IATO, says, “I am quite hopeful that situation should normalise soon with the change in the scenario as tourism is the main bread and butter of the people of Kashmir. Although the number of tourists has gone down recently, I think that by September, the situation should become normal and tourists will start going back to Jammu & Kashmir. Once things start settling down, we will plan a roadshow in association with our state chapter to promote the destination again among FTOs and DMCs. I think tourism will grow now with more international hotel chains coming into the region. With Ladakh being a separate union territory, the development of the area will take place and again it will become a friendly tourist destination.”