The Travel Trade Association of Uttar Pradesh (TTAUP), a Lucknow based, local travel trade association organised its first Travel Trade Mart (TTM) 2017 in Lucknow. As many as 30 exhibitors showcased their products to the travel agents and tour operators of UP. These exhibitors encompassed all segments of tourism and hospitality like cruises, tourism boards, destination management companies, hotels, airlines etc. The show was attended by over 200 travel agents and tour operators from various cities in Uttar Pradesh like Lucknow, Kanpur, Bijnor, Allahabad, Varanasi, Gorakhpur, Agra, Mau, Muradabad etc. Rita Bahuguna Joshi, Minister of Women Welfare, Family Welfare, Maternity and Child Welfare and Tourism, Government of Uttar Pradesh, inaugurated the mart.
Vivek Pandey, President, TTAUP, says, “This is the first time we have hosted such a show. We felt that many times it was not possible for the trade in UP to attend shows in Delhi, Mumbai, Chennai and other metro cities and unfortunately not many shows come to UP. The purpose is to offer a platform to the agents of the state to gather product knowledge, information and be connected to the various suppliers directly rather than route it through bigger cities. This would allow us to contain business of UP within UP and grow the tourism industry in the state. This year was an experiment and it turned out extremely well. Next year we will increase the scale and scope of this show manifolds.”