The Utah Office of Tourism has joined the Global Sustainable Tourism Council (GSTC) as a destination member. Vicki Varela, Managing Director, Utah Office of Tourism, says, “From The Mighty 5 national parks to The Greatest Snow on Earth, our unparalleled outdoor recreation depends on the thoughtful stewardship of our natural resources. Our Red Emerald Strategic Plan strives to continue powerful branding, promote responsible visitation, and help preserve our world-class quality of life for future generations. We are proud to join the Global Sustainable Tourism Council in establishing Utah as an industry leader in responsible visitation to ensure our treasured places remain forever mighty.”
GSTC encourages destinations pursuing sustainability practices in development and management of tourism, to join as GSTC members and apply the GSTC Destination Criteria, which eventually can lead to achieving certification by a GSTC-Accredited Certification Body.