Yas Experiences, Yas Island’s recently launched trade arm, has signed an agreement with VFS Global, appointing them as the company’s representative in the Indian market. The appointment will see the new partner work closely with the Yas Experiences’ business development team in Abu Dhabi to promote the leisure and entertainment destination and provide package solutions for trade partners across India. As part of the agreement, VFS Global will set up three sales offices in Mumbai, Delhi and Bengaluru to cater to travel partners in Central, North and South India respectively. The sales rep office headquartered in Mumbai will support Yas Experience’ sales & marketing efforts to further promote Yas Island to Indian travellers.
The two parties will work together to explore approaches to target Indian holidaymakers, and with a strong network presence across India, both are confident of the results this strategic partnership will reap. “We are absolutely delighted to have been chosen as the India representative for Yas Island in Abu Dhabi. Yas Island is a unique destination renowned for its assortment of experiences. We are confident that we will be able to further establish the island as a premier destination for discerning Indian travellers,” said Vinay Malhotra, Regional Group Chief Operating Officer – China, Middle East and South Asia, VFS Global.
Around nine million Indians are expected to travel to the GCC by 2021, according to the latest figures from Colliers International.