57 countries to attend KTM 2016

The ninth edition of Kerala Travel Mart (KTM) is set to be the biggest and farthest-reaching yet. The biennial event will witness 57 countries besides 20 Indian states during the three-day Mart, which is being organised by the KTM Society in association with the Department of Tourism, Government of Kerala on September 27, World Tourism Day, in Kochi.

Ten countries will be represented at the Mart for the first time, with Mexico, Georgia, Japan, China, Chile, Greece, Iran, South Korea, Saudi Arabia and Botswana – markets as diverse as they are distant – all confirmed to participate. The 560 total international delegates registered for KTM 2016 features the biggest-ever contingents from 10 highly-prized traditional markets, including the US, Canada and Australia. Domestic participation too has seen an uptick, buoyed by aggressive marketing campaigns. Some 1,304 Indian buyers will participate this year.

“The KTM has always emphasised the consistent identification of quality buyers in ever newer territories as much as retaining participation from conventional markets. With representation from 10 new nations this year, our efforts have borne fruit,” said Abraham George, President, KTM Society.

“For KTM 2016, we have extended the prefixed appointment system to registered domestic buyers, which will help the business session be more effective for both the sellers and buyers. The focus is on emphasising quality of interactions,” he added.