63% trade professionals intend to innovate and develop sustainable products and services for consumers

Travel has completely transformed post pandemic. It is important to focus on innovation and developing new sustainable products. The true focus lays on creating innovative products and experiences for travellers and consumers. So, 63% of travel and trade professional are keeping an eye on building product and services which are fundamental for businesses, says Caroline Bremner, Head of Travel and Tourism Research at Euromonitor International.