PATA signs MoU with Africa Travel Association

Pacific Asia Travel Association (PATA) signed a Memorandum of Understanding (MoU) with the Africa Travel Association (ATA), a division of the Corporate Council on Africa (CCA), to strengthen the tourism links between Africa and the Asia Pacific region. Both the organisations have agreed to cooperate in a number of areas including market intelligence and proprietary research; conferences and events; advocacy themes and grass-roots development through Chapter networks. ATA will also contribute content for the PATA monthly Visitor Economy Bulletin and for the dedicated PATA website on sustainability. PATA will be seeking to use the good offices of the ATA to strengthen further its presence throughout the continent. The Zimbabwe Tourism Authority recently became the first government member from Africa to join the PATA. Dr. Mario Hardy, CEO, PATA said, “I am very pleased that there is shared determination within our organisations to forge this new MoU into a worthwhile partnership that produces tangible and mutually beneficial benefits for ATA, PATA and all our members. The demand from source markets across the Asia Pacific to visit tourist destinations in Africa is unprecedented. We look forward to helping ATA and the nations of Africa as they bid to maintain a balanced and sustainable approach to managing even greater numbers of visitors to some of the world’s most famous attractions and landmarks.”
Stephen Hayes, President & CEO, CCA, said, “We believe an active MoU with PATA is important to strengthen tourism to Africa. The potential for tourism in Africa is enormous and it offers very significant opportunities for business as well as environmental awareness. We couldn’t ask for a better partner.”