DTCM joins hands with Nijhawan Group for India

As a result of the Indian subcontinent’s growing outbound demand, Dubai Tourism has announced the appointment of Nijhawan Group as its in-market destination representation and trade marketing management firm in India. With over 45 years of experience in India, Nijhawan Group will now be responsible for all trade communications, brand partnership conversations and building crucial trade relationships in the Indian subcontinent to strengthen Dubai’s position in the market.
Meanwhile, Cruise Club has been appointed as the representative in India for Dubai Business Events, a division of Dubai Tourism. Based out of Mumbai, Cruise Club’s role is to increase Dubai’s market share from incentive groups and corporate meetings. The team has already begun delegate boosting activity and promoting upcoming events.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “India remains a top priority for us, now consistently being the largest source market for tourists to Dubai. This is a feat achieved through years of establishing and building strong trade ties in the market.”
Ankush Nijhawan, Managing Director, Nijhawan Group, added, “With our appointment, we hope to capitalise on our extensive network of agents and generate greater growth into Dubai with their support.”