AI trying to move towards a more web-sale oriented approach: Rajiv Bansal

At a recent press conference, addressing the issue of travel agent commission and the reason it was discontinued post lockdown, Rajiv Bansal, CMD, Air India, said, “We are trying to move to a more web-sale oriented approach, instead of an agent-based sales model. Initially, during the Vande Bharat Mission, all tickets were sold on the website, owing to imbalance in demand and supply. Now, demand and supply are largely matched, and all forms of sale are open, including agents, on-counter and web sale. Our objective is to increase the web sales.”