Atout France’s strategy to reach smaller cities reaps results; double-digit growth in 3 years

The ongoing Experience France roadshow organised by Atout France India in Mahabalipuram is proof that its strategy to tap the small cities more aggressively is paying off. The third edition of this event taking place over four days at Sheraton Grand Chennai Resort & Spa saw the largest delegate participation from France with 36 partners who will meet 85 agents from different parts of India.

Sheetal Munshaw, Director, Atout France in India, says, “We have been doing multi-city roadshow formats for some time which worked at the time and suites our purpose. But we passed a point where we could no longer work with two or three cities and we needed a pan-India approach and this was the best way to do it. So for Experience France, we bring agents from different parts of India to meet our delegates. We have agents from Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Pune, Ahmedabad, Chandigarh and even Lucknow.”

She added that 2018 saw around 7,00,000 visitors coming to France on short-term or tourist visas. This indicates a double digit growth in numbers in the last three years. She also adds that the aim for 2020 is to reach one million visitors but the collapse of Jet and Cox and Kings Plc, might affect these numbers.

The event saw a huge delegation from private players from the Alps region alone because of the huge traction it sees from the Indian market.

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