Australia’s ITM 2016 gets highest participation from new suppliers

The recently-concluded India Travel Mission (ITM) 2016 organised by Tourism Australia every year saw a record number of new suppliers from Australia. This year, which was the 14th edition of ITM, there were at least 17 suppliers that had never participated in any sales mission to India before. This included several participants like Scoot, Visit Canberra, Tourism Barossa, Australian Wine Tour Company, Featherdale Wildlife Park, Sand Dune Adventures, Fire Truck Tours, and Wildlife  Coast Cruises, among others. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Over the last few years, ITM has proven to be a great learning tool for us to grow and strengthen our travel trade outreach in the country. The new Australian products participating at the ITM this year signifies the growing importance of India as a key market for Australia. Tourism Australia is focusing on the Indian market with increased marketing initiatives to reach out to our target audience. The increasing tourist arrivals from India validates that we are heading in the right direction to achieve our India 2020 Strategic goals.” The destination welcomed over 241,700 Indians as of year ended June 2016. Tourism Australia also used this platform to promote the destination through its virtual reality assets, thus showcasing its latest global campaign on Aquatic and Coastal to the Indian trade attending ITM 2016.