The Federation of Hotel and Restaurant Associations of India (FHRAI) will pivot its 51st Annual Convention on ‘Brand India’. It will be held between September 22-24, 2016 in Indore. Revealing its objectives, Bharat Malkani, President, FHRAI, said, “The convention will encompass several sessions and panel discussions on subjects ranging from Innovative ways of Financing Hotels & Restaurants, Trends in Interior Design, Maximizing Food & Beverage Revenue using Technology and Deployment of Mobile Wallets & Digital Marketing. The discussion forums will provide an excellent opportunity for the participants to engage with key policy makers, business people from allied industries and inspirational entrepreneurs.” One facet of the convention will draw emphasis on accommodating the increasing tourist arrivals in the country. The hospitality industry plans to take up the challenge to set up the required tourism infrastructure for this and complement the Government’s efforts to make Brand India the beacon of growth in both products and services. Besides the inaugural session, business sessions, networking sessions and entertainment programmes, the three-day convention will concurrently run an exhibition featuring the latest products and technologies in hospitality.