Category Archives: MOT

Swadesh Darshan revamped after nine key reforms, sustainability remains vital

Ministry of Tourism has revamped Swadesh Darshan Scheme with 9 key reforms based on learnings from the implementations. The reforms include Broad basing of central sanctioning monitoring committee/ whole of Govt approach; strengthening state level institutional structure; strategic destination selection; detailed benchmarking/ gap analysis; focus on both hard and soft interventions; strengthening of project implementation and monitoring; sustainable operations and maintenance of destinations; focused promotion and destination marketing; and impact assessment and corrective measures.

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Tour operators and airlines must collaborate for marketing destinations: Padhee

Addressing the various stakeholders present at the 7th National Tourism Investors Meet 2022, Usha Padhee, Joint Secretary, Ministry of Civil Aviation, stressed on collaboration between tour operators and airlines for marketing Indian destinations. She said, “The government is working to increase the number of airports in the country to 200 by 2024 from 140 airports. Aviation and tourism are complimenting sectors. Air connectivity needs to be in tandem with what the tourism sector is doing.”

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