Category Archives: MOT

MOT releases revised MDA guidelines for overseas promotions

To promote inbound tourism, the Ministry of Tourism (MOT) has released the revised guidelines for the Marketing Development Assistance (MDA) for overseas promotions by tourism service providers. Under the new guidelines, the service providers will be entitled to more financial benefits and simple claim process. The guidelines will be effective from 1st January 2021.

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Tourism Minister attends IITTM’s Board of Governors Meetings

Tourism Minister Prahlad Singh Patel on Wednesday virtually attended the 39th Board of Governors Meetings of the Indian Institute of Tourism and Travel Management (IITTM) along with other office bearers at the Ministry of Tourism headquarters in Delhi. He announced the commencement of a national competition in Kargil from January 25 during the meeting.

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Tourism strategy to focus on ‘Ek Bharat Shreshtha Bharat’

Tourism & Culture Minister PS Patel recently met officials of NGMA Mumbai, ASI, Nehru Science Centre and The Asiatic Society at the Indiatourism Mumbai office, instructing them to base their promotion strategy going forward on the ‘Ek Bharat Shreshtha Bharat’ campaign of the Government of India that celebrates the diversity and unity of the nation.

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Minister Patel on Mumbai tour

Prahlad Singh Patel, Minister of State (I/C) for Tourism & Culture, was recently on a tour of Mumbai city. While there, he convened a meeting with the officers of Ministry of Tourism and Ministry of Culture at Indiatourism office in Mumbai. Senior officers of both the ministries, its attached/ autonomous body and subordinating offices situated in Mumbai attended the meeting.

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Ministry mulls tie up between Ayush centres, insurance firms to attract FTAs

Acknowledging that in 2021, approach towards policy-making and implementing them will be vastly different, Union Minister for Tourism & Culture Prahlad Patel said that India’s wellness centres, Ayush hospitals offering alternative care will draw tourists post the pandemic and the ministry is in talks to tie up such centres with insurance firms so that tourists can avail insurance before arriving in India for treatment.

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Indiatourism Mumbai conducts 7-day brand activation event

Ministry of Tourism’s Regional Office, Indiatourism Mumbai conducted a domestic tourism marketing campaign ‘Dekho Apna Desh’ under the theme ‘Explore Incredible India’ with a brand activation event in Reliance Mall, Borivali in Mumbai from Dec 25 until 31 Dec. Mall visitors were provided information on special promotional packages prepared by local travel agents and tour operators.  

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MOT seeks industry views on revised incentive scheme

Ministry of Tourism (MOT) has shared the draft guidelines of the Champion Sector Scheme, ‘Incentive To Tour Operators For Enhancing Tourist Arrivals To India’ with the industry for their comments. The scheme is aimed towards extending financial incentives to Foreign Tour Operators (FTOs) of short haul / long haul countries or Inbound Tour Operators approved by the Ministry of Tourism, Government of India, on a pilot basis

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DG-MOT visits Telangana, Andhra

Meenakshi Sharma, Director General, Ministry of Tourism, was on a three-day visit to Telangana and Andhra Pradesh, during which she visited Uma Maheshwaram, Mannanur, Farhabad, Alampur and Hyderabad in Telangana, as well as SriSailam in Andhra Pradesh. These sites are being developed by the respective state governments under MOT’s Swadesh Darshan and PRASHAD schemes.

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