Category Archives: NTO (National Tourist Offices)

The Singapore Tourism Board (STB) took its Indian travel partners on an immersive virtual tour of Singapore that is filled with fun experiences, ranging from a wildlife tour up close with animals to a mixology masterclass. The SingapoReimagine Virtual Experiences Familiarisation Day aimed to create a differentiated and immersive experience for the travel trade fraternity in India, and to reimagine and evolve their definition of travel. The event was held on the 27th July for travel agents from the South and West region and then on 31st July for travel agents from North and East India. The tour kicked off with a virtual in-flight experience of landing in Singapore on Singapore Airlines, which was a much-welcomed throwback to the days of pre-pandemic travel. The agents went on to enjoy edutainment tours that were conducted by Wildlife Reserves Singapore, getting up close virtually with the animals at the Singapore Zoo, and a virtual stroll down by the Singapore River, one that was livened up by games, quizzes and nuggets of trivia by Monster Tours. Guests were treated to a curated Singapore-themed lunch with a sumptuous spread delivered to their homes. They also toured the Brass Lion Distillery, a full-fledged working distillery known for its special Singapore dry gin. The highlight of this session was a cocktail making masterclass conducted by the Distillery’s brand ambassador and mixologist, Kino Soh, complete with specially-curated cocktail hampers delivered to the agents so that they could try their hand at mixing the drinks during the session. Said Akhil Verma, Director – Brand Solutions, Tripoto Travels, “This SingapoReimagine event was brilliantly put together and showcased how technology will pave the path for travellers in the new age. The …

Effective 2 August, 2021, Spain has re-opened its borders for tourism for fully vaccinated travellers originating from India. The last dose of the vaccine should be received 14 days prior to the departure date. Turespaña has introduced a microsite called ‘TRAVELSAFE’ within its official web site. and aims to aid international travellers with information on travel restrictions which is updated regularly.

More than 200 travel agents pan-India took part in the ‘SingapoReimagine Virtual Experiences Familiarisation Day’ organised by STB on July 27 and 31. Featuring virtual experiences by Singapore Airlines, Singapore Zoo, Monster Tours and a masterclass by Brass Lion Distillery, the full-day event set new standards of how virtual experience engagement can be presented immersively and seamlessly.

VisitBritain organised high-tea for the trade in Delhi to apprise them on the various offerings of West Midlands and Birmingham, which will be hosting the Commonwealth Games 2022. Shuja Bin Mehdi, B2B Manager – India, VisitBritain, says they will be doing promotions on the lines of the cricket World Cup. Moving forward, more promotional campaigns and familiarisation trips are on the cards for the trade.

Yas Island Abu Dhabi has launched the new marketing campaign ‘Stayin’ On Yas’, encouraging staycationers and vacationers to ‘break like you mean it’ in a brand new integrated roll-out.  Offering a glimpse of holiday promise, the campaign celebrates everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2 destination. Launched across social media and digital channels, the campaign was developed by creative agency Momentum UAE, with support from Dejavu and Starcom. The new campaign, ‘Stayin’ On Yas’, features three holiday-makers channeling the Bee Gees on a staycation like no other, as they experience the wide range of activities on Yas Island in style.  The re-imagined campaign is styled in the format of music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation. The campaign was inspired by a survey of 3,300 UAE residents revealed that the number one thing they were looking for in a staycation was being able to spend time with their family, with 37.1% sharing that they are seeking quality family time during their staycation.  Additionally, 42% of survey respondents stated that a great beach was a ‘must have’ during a …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the launch of the first official Public Profile for a tourism board on leading social media platform Snapchat – giving potential travellers the chance to explore everything that the capital of the UAE has to offer in a new and immersive way. Public Profiles give brands the ability to have an organic presence on Snapchat, housing all their unique content in one discoverable place. Acting as a portal to unlock everything the region has to offer, the Visit Abu Dhabi Public Profile will provide subscribers with exclusive travel information for Abu Dhabi, showcasing the wide variety of things to do during a stay in the emirate, whilst bringing the beauty of the destination to life in an interactive new format. At a time when travel is slowly opening up, the new official Public Profile is ideal for those planning an upcoming trip to Abu Dhabi, offering a glimpse of the destination from the comfort of their own homes – and phones. There will be a wealth of content to explore, be it uncovering the beauty of Al Ain via the Highlights section or simply experiencing the capital in real-time via Stories or Community Snaps. Public Profiles were launched by Snapchat in 2020 and have had great success in bringing a brand’s story to life. The move from DCT Abu Dhabi marks the launch of the first official tourist board profile and it’s likely other tourist boards will follow suit as they look to welcome tourists back. Social channels have been a popular vehicle to engage potential travellers – inspiring wanderlust by making global destinations accessible to …

According to a Reuters news report, Singapore is looking to allow quarantine-free travel for those who are fully vaccinated against COVID-19 from September, when 80% of the city-state’s population should be inoculated. Singapore will establish travel corridors with countries or regions where COVID-19 is under control, and those who are vaccinated may not have to quarantine or may be allowed to isolate at home. The city-state will also review whether to loosen curbs in early August.

The past year has brought about significant changes and challenges due to the global pandemic, with travel and tourism being amongst the most impacted sectors. As the travel and tourism industry adapts to the new realities of working remotely, reduced travel business and other factors, it has become more important than ever to look after mental wellness, as well as physical health. To assist the travel industry in looking after their mental wellbeing, Tourism Australia is organising a series of Wellness Workshops in India aimed at providing a toolkit of practical tips that will help build confidence in the ability to maintain and build mental wellbeing. Nishant Kashikar, Country Manager – India and Gulf, Tourism Australia said, ‘Pre-COVID our travel industry was focused on promoting the many benefits of travel to consumers, including the positive effects of travel to overall wellness and mental wellbeing. Now with travel on hold, the workshops have been planned to impart effective strategies, techniques and mechanisms for our travel industry colleagues to manage stress and maintain their general mental wellbeing in the challenging times. It is also a positive step towards supporting the resilience of our industry and our tourism partners in these challenging times.’ This first-of-a-kind initiative in the travel industry includes a curated set of sessions featuring veteran motivational speakers and mental health experts and will be open to Aussie Specialist Agents and all members of the Indian travel trade.

Nepal Tourism Board has announced the second edition of its Mt. Everest Fashion Runway scheduled to be held in the Everest region with 20 super models and 200 ‘super audience’ from September 22, 2021. The event promotes sustainable fashion and responsible consumerism addressing climate change and global warming. The fashion show will kickstart in September 2021 at an altitude of over 5,800 metres in the Mt Everest region at -30-degree Celsius and less than 50 per cent oxygen present in the atmosphere.

Tourism Fiji has announced the appointment of experienced tourism marketing senior executive, Brent Hill as Chief Executive Officer. Hill, who most recently was the Executive Director of Marketing for the South Australian Tourism Commission, brings over 16 years of experience in tourism and digital marketing, advertising, branding, communications, campaign, and executive strategy to Fiji’s National Tourism Office. He replaces former CEO Matt Stoeckel, whose tenure ended in December 2020. Commenting on Hill’s appointment, Tourism Fiji Chairman  Andre Viljoen said: “We’re delighted to welcome someone of Brent’s calibre to this critically important role not just for Fijian tourism, but for the Fijian economy. Brent shone through in the extremely rigorous recruitment process initiated and conducted by the Board with PwC’s assistance, for a CEO to lead Tourism Fiji in these unprecedented times, where international tourism activity has been zero for over a year now. His proven expertise, experience and ideas for the industry’s revival are a perfect fit for Fiji’s current requirements. Viljoen added: “When border restrictions ease and travel resumes, Fiji will need dynamism and creativity in marketing itself as an attractive, aspirational and safe destination. We are in the same situation as every other leisure tourism destination in the world. All of us are going for the same markets, which are now smaller with lower discretionary spending ability. Brent is highly regarded in the industry given his many accomplishments, and we will need his wide range of existing relationships and management skills with key global trade partners to market our destination, and his excellent communications skills to rally our industry and stakeholders to a common purpose. His immediate focus will be to work with the Board and Fiji’s extremely …