Category Archives: NTO (National Tourist Offices)

The 16th edition of Tourism Australia’s India Travel Mission 2018 (ITM 2018) in Jaipur brought together 75 Australian tourism businesses to meet with 87 travel retailers from India in over 6,500 business appointments over three days. The event witnessed participation from 14 first-time sellers and 20 buyers. The spotlight during ITM 2018 was on Signature Experiences –a collection which offers a diverse range of travel options including Australian Wildlife Collection, Great Golf Courses of Australia, Great Walks of Australia, Luxury Lodges of Australia and the Ultimate Winery Experiences of Australia. “India is a significant market for Australia and has been seeing a very encouraging growth trend. The introduction of Signature Experiences, the participation of new products showcasing at ITM this year and commitment of tourism suppliers who have been investing in India over the past decade is a cohesive effort to bring top selection of Australian tourism experiences to Indian High Value Travellers (HVTs),” stated Brent Anderson, Regional General Manager – South & South East Asia, Tourism Australia. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “ITM 2018 has the largest ever delegation of Australian tourism suppliers. Our focus for the year is to sustain the growth in arrivals and drive yield through our strategic trade and consumer initiatives. After achieving the 2020 goal of 300,000 visitors, three years ahead of the target date, our ambitions are fuelled to go bigger and achieve higher milestones”. In addition to ITM, the distribution strategy of Tourism Australia includes an enriched trade engagement programme.  

Vladimir Maric, Ambassador of Serbia to India, Embassy of the Republic of Serbia, is optimistic about the growth and hopes to touch the 10k mark in Indian arrivals by the end of this year since the no-visa regime for Indians since September 2017. “There is no need for a visa to visit Serbia for Indians, which means that they just have to book their flight tickets and hotel, and travel to Serbia with their passport,” he said. No other Western country has this kind of a regime for Indian nationals. Maric further shared, “We have started recording the arrival numbers from India separately and from January-April 2018, around 2000 Indians have visited Serbia. Serbia is a great destination, with amazing nightlife, art, exhibitions, sports and natural surroundings. With the way things are going, we are . To create the awareness further, we will be having a representative for Serbia Tourism Board in India in 2019,” he said.

Seychelles continues to ride the wave of growth with increasing number of Indian tourists each year. 2017 marked India’s placement as the top seventh source market for the destination with over 13500 visitors from India. The numbers are only increasing with over 8000 passengers having travelled in the first half of 2018, even before the peak honeymoon season of October-December. The destination now sees a growth in family and celebrations segment as well with a steady rise of 13.3% in Indian tourist arrivals from January to July 2018 vis-a-vis the same time period in 2017. This increase can be attributed to the India tourist office’s committed focus on promotion of the destination, interest and efforts from the hotels and DMCs to capture the Indian market, increased customer awareness due to innovative digital presence along with direct flights from Mumbai five times a week. Commenting on this accomplishment, Sherin Francis, CEO, Seychelles Tourism Board said, “We have always adopted innovative strategies and marketing collaborations to present Seychelles as the ideal luxury holiday destination in India. The growth would not have been possible without the constant support of Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to ensure year on year success.” Lubaina Sheerazi, COO, Blue Square Consultants which is the India office for the Seychelles Tourism Board accounted this increase to focused efforts into innovative marketing campaigns and precise targeting of the destination to the Indian audience.  

Vienna has witnessed a 4.3 per cent rise in Indian tourists this year with 66,828 bed nights in the first six months. India is one of the high growth tourist markets for Vienna along with China and Russia. Last year in the same period, 64,075 Indians winged their way to Vienna. Tourist arrivals rose to 30,445 in January-Jun 2018 recording a growth of 5% (compared to 29,022 the same period last year). June 2018 saw a growth of near 8 per cent with Indian travellers recording 23,499 bed nights. Tourist arrivals grew 11.7 per cent to 10,659 in the Jan-June 2018 period from 9543 in the year ago period. The rising number of Indian travellers to the city of castles and palaces has been aided by growing direct air connectivity. Air India had been operating a direct Delhi-Vienna flight three days a week. This year, the Maharaja added one more flight to the Austrian capital in its summer schedule enhancing seating capacity by 33 per cent.

South Africa Tourism has recently announced the appointment of Neliswa Nkani as Hub Head—Middle East, India and South East Asia at a networking dinner hosted in Mumbai for the travel trade. Hanneli Slabber now takes charge as the General Manager— Asia, Australasia and Middle East for South Africa Tourism. The event of Nkani’s appointment was attended by Sthembiso Dlamini, Chief Operating Officer (COO), South African Tourism along with ML Ramokgopa, Consul General—South African Consulate, Mumbai.

Cholada Siddhivarn has been appointed as Director of the Tourism Authority of Thailand in Mumbai. She and her team in Mumbai will cover western and southern India as well as Sri Lanka and the Maldives. The announcement was made at a recently held Open to the New Shades networking dinner in Mumbai. Siddhivarn was previously the director of Europe, Africa, Middle East and the Americas Marketing Group at TAT head office. She has been working with Tourism Authority of Thailand over 20 years now. With such a vast experience, Siddhivarn will continue to enhance travel trade and media relations in order to promote newer destinations in Thailand and boosting arrivals from India to Thailand in the coming years. Talking on the occasion, Siddhivarn quoted, “I am very excited to take up this new opportunity and starting a fresh in the city of dreams – Mumbai. India is a very important country for Thailand in terms of tourism as well as trade. I look forward to encouraging women travellers, showcasing local experiences at the destination and boosting arrivals from India”. She considers India to be one of the important markets for Thailand and hopes to showcase different aspects of Thailand to the Indian traveller.

The latest official figures from VisitBritain record 562,000 visits from India to the UK in 2017, up 35 per cent on the previous year, with Indian travellers spending a record £454 million in the UK last year, an increase of 5 per cent on 2016. Tricia Warwick, Director – Asia Pacific, Middle East and Africa, VisitBritain, said “India is a very important market for VisitBritain and it is fantastic that more people than ever are travelling and enjoying experiences that you can only have in Britain, from the exciting and contemporary culture to innovations in food and drink, from exploring the stunning countryside to the vibrancy of its cool cities.” “Britain is offering great value for visitors from India and we are working hard with partners including tour operators and airlines to make it easier to book and explore more of the country, inspiring more visitors to travel right now,” she said. VisitBritain is also inspiring visitors from India to put the UK at the top of the list as their must-visit destination through its ‘Find Your GREAT Britain, I Travel For…’ digital campaign launched earlier this year.  

More than 120 travel fraternity members from across India will mark their presence at ‘Focus Philippines’ organised by Department of Tourism (DOT), Philippines, at the LaLiT Golf & Spa Resort, Goa. Over 20 exhibitors from the Philippines are showcasing their products, which include various Department of Tourism regional offices, attractions, hotels, integrated resorts, destination management companies as well as national and global air carriers. Through Focus Philippines, travel operators will witness exclusive, one-on-one meetings and gain a better insight on the destination. This will enable them to further customise their product offerings, based on exhibitor inputs, thereby taking Indian arrivals to the Philippines to the next level. MA Teresita C Daza, Ambassador of the Republic of the Philippines, said, “Focus Philippines is a good opportunity for different stakeholders in the tourism industry in the Philippines to interact with travel operators in India. It will be a good opportunity from both the sides to actually see what packages, can be presented and promoted highlighting different attractions in the Philippines.” Dakila F Gonzales, Head, Office of Product and Market Development – India, Department of Tourism Philippines, said, “The inspiration behind the creation of the event is the huge increase in tourist arrivals of Indian nationals to the Philippines. In 2017, we had reached almost 107,000 arrivals, with a growth of 22 per cent and this growth is being sustained. We have realised that there is a further potential to increase this growth. Therefore, we want to stay committed to our current partners, giving them more knowledge on new segments of Philippines tourism.”  

Egypt Tourism, led by Ismail Amer, Egyptian Tourism Counsellor, Egyptian Tourism Office in Mumbai, is conducting a four-city roadshow which includes the cities of Mumbai (July 23), Ahmedabad (July 24), Bengaluru (July 26) and Cochin (July 27). The Mumbai leg witnessed a huge response from the travel trade who attended to meet their counterparts from Egypt to explore the opportunities of cooperation and extend their knowledge about the uniqueness and variety Egypt offers to visitors. The Mumbai roadshow included two separate segments on the sidelines of the main show – an Experts Meet, which was the corporate MiCE workshop followed by an Experts Meet on film workshop which invited key individuals from the film and entertainment industry. Speaking at the event, Amer said, “In 2017, we received 1,03,000 visitors from India and this was a 30 per cent increase in numbers as compared to the previous year. In 2016, we received about 79,000 tourists from India. It’s a very good growth and I believe it is the largest growth we have achieved since 2014, when we had received only about 60,000 tourists from India.” He added that according to the latest figures, Indians are the second-highest spenders in terms of the international market, preceded only by Japanese tourists.

Singapore has received over six lakh visitors from India between January to May 2018, reporting a 17 per cent year-on-year increase from 2017. The year 2017 was a record year for STB as visitor arrivals from India had crossed the one million mark for the third time in a row, showcasing the highest growth rate at 16 per cent in comparison with all markets. India also continues to be the top source market for visitor arrivals in the cruise segment for Singapore. Last year, 127,000 cruise passengers from India sailed out of Singapore’s shores, showing a year-on-year increase of 25 per cent from 2016. While speaking about STB’s efforts to showcase Singapore as a destination of choice among Indian travellers, GB Srithar,  Regional Director – South Asia Middle East & Africa (SAMEA), STB, said, “STB has been steadfastly engaging travellers through partnerships and various marketing initiatives. Last year, India moved up a spot to become the third largest source market for Singapore in terms of Visitor Arrivals. We are looking forward to working closely with both Indian and Singaporean travel trade partners to continue the momentum and entice more Indian travellers.” This year, the STB has lined up a series of collaborative initiatives to welcome more Indian travellers to Singapore in 2018. They embarked on an 8-city roadshow from July 16-26 with close to 40 stakeholders to grow their partnership with in-market travel agents. This is part of STB’s ongoing efforts to take the ‘Passion Made Possible’ brand messaging forward and showcase Singapore’s diverse offerings to the target audience.