Category Archives: NTO (National Tourist Offices)

Visitor arrivals from India to Australia have crossed the 300,000 mark as recorded by the Australian Bureau of Statistics (ABS) for the year ended December 2017, an increase of 15.4 per cent over the previous year. India is also currently the eighth-largest and the fastest-growing inbound travel market for Australia, and has recorded double-digit growth for the fourth consecutive year. The growing appetite for Australian holidays has been fueled by Tourism Australia’s consumer marketing campaign – ‘There’s Nothing Like Australia’. Commenting on this achievement, Nishant Kashikar, Country Manager, Tourism Australia India and Gulf said, “We are delighted at having crossed the 300k mark for arrivals into Australia from India, and are extremely grateful to all our partners and stakeholders for being with us on this journey. There has been a consistent effort at the introduction of new products and experiences from a trade distribution perspective and innovative direct to consumer communication initiatives that have been implemented to build and sustain Australia’s preference as a holiday destination.” In mid-2017, the Australian Department of Immigration and Border Protection extended online lodgment of visitor visa applications to all Indian nationals. The online application process provides a more convenient option for Indians looking to visit Australia.

Seychelles Tourism Board is set to conduct roadshows at Kolkata, Pune and Bengaluru. The pre-fixed meetings format which was introduced last year will continue this year as well. Sherin Francis, CEO, Seychelles Tourism Board, says, “Last year’s roadshow allowed top agents to meet all partners in a quick pre-fixed meeting of 15 minutes each in a round-robin flow. This no-frills format focused on serious business generation and ensured that every agent invited could spend quality time with every partner from Seychelles.” For 2018, the tourism board plans to conduct workshops with its key B2B partners in cities of Raipur, Indore, Kochi, Coimbatore, Baroda, Surat and Rajkot. “We will also continue to meet and educate agents in main cities that will include Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, Pune and Kolkata. We plan to support tour operators with incentive-based trainings to encourage bigger numbers to Seychelles,” Francis adds. Seychelles Tourism Boards recently hosted an appreciation evening in Mumbai to acknowledge high performers from the travel trade in association with Air Seychelles. India emerged as the seventh-largest source market for Seychelles with an arrival of 13,518 tourists from India in 2017 which indicated a 23 per cent growth compared to 2016. In 2018, the tourism board expects a similar percentage growth.  

French President Emmanuel Macron hosted the signing of an agreement between the French Ministry of Culture, represented by Minister Francoise Nyssen and the French Heritage Foundation (Fondation du Patrimoine) represented by its president, Guillaume Poitrinal, relative to the use of government funds that will be generated by a new lottery known as the Heritage Lotto. Signatories also included Stéphane Bern (popular history & heritage Radio and TV show host) and Stéphane Pallez, CEO of ‘Française des Jeux,’ France’s national lottery authority. In the next three years or more, the drawing of the Heritage Lotto will take place during the European Heritage Days and proceeds will go to the French Heritage Foundation and will be earmarked for the restoration of architectural treasures throughout France. The inaugural drawing will be on September 14, 2018 one day before the European Heritage Days (Journées Européennes du Patrimoine) to be held September 14 and 15, 2018. A scratch-off game will also be offered. Last September, the French President enlisted Stephane Bern’s assistance in identifying and listing France’s imperiled architectural heritage and help find novel ways to finance their restoration. One of these solutions was to create a new lottery, which was voted into law on December 28, 2017. The French National Lottery estimates that the Heritage lotto will raise between 15 and 20 million Euros. Additional funding managed by the French Heritage Foundation will include corporate sponsoring and crowd funding. Stephane Bern will head the committee that will select among the 1800 restoration projects inventoried by the French Heritage Foundation and by the French Ministry of Culture that will receive financial aid from the special fund. Applications for funding are taken online by the Ministry …

ExploreGB 2018, the two-day flagship event which brings together Britain’s travel trade with international buyers from key inbound markets, kicked off at Metro Radio Arena, Newcastle on March 1. ExploreGB brings together 310 suppliers and 287 hosted buyers along with 16 international media from 40 countries. From India, 23 buyers are participating at the event. Delivering the welcome address, Carol Dray, Commercial Director, VisitBritain, talked about Newcastle Gateshead being a modern city with a fantastic art scene and some first-class conference facilities. The year 2017 has seen great growth numbers from long haul markets for Britain with the growth being driven by holiday visitors, while business visits have seen a decline of -4 per cent.

Having witnessed a robust growth of 42 per cent in tourist arrivals and overnights from the Indian market in 2017, VisitFinland has reinstated their focus in the India market through the appointment of Sara Sodhi Juneja based in New Delhi to head VisitFinland activities in India. Dr. Jukka Holappa, Trade Commissioner for Business Finland India, shared, “Sara brings a wealth of her hospitality and tourism experience to this important strategic role and we are delighted to welcome her to head VisitFinland in India. Aligning with the growing potential of India market and our global expansion strategy, VisitFinland has decided to foray again into the Indian market”. Juneja shared, “My role will focus on developing our strategy devised for the Indian market and strengthening relationships with the travel trade to increase visitation and length of stay by Indians in Finland. In parallel, we will also work in close collaboration with the Indian media as communication is an integral part of our strategy. The key focus for 2018 is to encourage the Indian travel trade to increase their knowledge of Finland. For the same, we will organise roadshows and Fam trips throughout the year to give the Indian travel trade and media a first-hand experience of the destination.”  

For the third time in a row, visitor arrivals from India to Singapore has crossed the 1 million mark in 2017, reinforcing it as one of the most preferred destinations for Indian travellers. Singapore Tourism Board (STB) announced that India has recorded the highest growth rate of 16 per cent among all markets. While Mumbai, Chennai, Delhi and Bangalore continue to remain their top VA source cities, STB’s efforts to engage travellers from Ahmedabad, Coimbatore, Hyderabad, Jaipur, Kolkata and Pune have resulted in double-digit VA growth. GB Srithar, Regional Director – SAMEA, Singapore Tourism Board, said “We thank the Indian travellers and our travel trade partners for the record 1.27 million Indian visitors to our country in 2017. We are happy that Singapore continues to be perceived as one of the must-visit destinations. This year, STB will focus on expanding partnership with travel trade partners and promoting our new brand creatively. India continued to be the top source market for VA in the cruise segment for Singapore. 127,000 cruise passengers from India sailed out of Singapore’s shores in 2017, a year-on-year increase of 25 per cent from 2016. 2017 was a landmark year for STB as it unveiled the country’s new, unified brand identity ‘Passion made Possible’ in August.  

Jean-Baptiste Lemoyne, Secretary of State at the Ministry for Europe and Foreign Affairs, presented a new version and unveiled a new logo of Atout France, the online portal for destination France. The goal of welcoming 100 million tourists to France in 2020 involves bolstering the vitality of destination France and showcasing its globally renowned destination brands. A global budget of 2 million Euros was dedicated to the transformation of the digital ecosystem of France.fr. Devised to inspire the visitor and create an immediate desire to travel, France.fr currently represents a showcase of the very best of art de vivre across territories. It illustrates at once the creativity, conviviality and vitality of a France that is innovative, contemporary and cultural, constantly renewing that which it has to offer. The site places an accent on French creativity in the major sectors of touristic development, as well as on tourism knowledge hubs. The international version of the France.fr website is available in French and English. During the first quarter of 2018, the content appearing on this version will be translated into 14 other languages to meet the needs of international visitors.  

The Tourism Authority of Thailand (TAT) has launched a new campaign ‘Open to the New Shades’ headed by Yuthasak Supasorn, Governor, TAT. Set to introduce brand new products, the campaign is aimed at attracting repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences at new tourist attractions. The event was attended by several senior executives from Indian travel companies, travel media and guests from the business community. Supasorn said, “India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18 per cent over 2016, generating an estimated Rs 120 billion in tourism income. We are targeting a revenue growth of 12 per cent for India market in 2018. Tanes Petsuwan, Deputy Governor for Marketing Communication, TAT, outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, Thai Culture and Way of Life. “The concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences to a new perception of attractions and experiences in Thailand.” said Petsuwan.

South African Tourism brought down a 60-member delegation for a 5-city roadshow to India, which successfully completed its Delhi-leg with back-to-back business meetings and networking with the travel trade in the city. The 15th edition of the roadshow has been held in Mumbai, Kolkata, Bengaluru and Delhi and will be travelling to Ahmedabad after that. Hanneli Slabber, Regional General Manager, Asia/Australasia/Middle East, South African Tourism, said, “The Indian market has not just grown considerably since our entry in 2005, demands of Indian travellers are in a constant and rapid state of evolution even today. This makes cross sharing of insights, trends and observations between our Indian and South African partners extremely crucial. We have had South African products being tailored to suit these specific needs as a testament of the value proposition we see in the market.” Alpa Jani, Acting Hub-Head, Middle Easst/India/South East Asia, South African Tourism, said, “We have always recorded an outstanding response from the Indian travel trade and are eagerly looking forward to seeing the positive impact this Roadshow will have towards driving Indian traveller traffic to South Africa in 2018.”

The Mexico Tourism Board plans to target over 200,000 Indian outbound visitors to visit Mexico by 2022. In 2017, Mexico received 64,900 Indian visitors by nationality, a 10 per cent increase compared to 2016 and 22,431 Indian visitors by country of residence, 9.5 per cent increase compared to 2016. Melba Pria, Ambassador of Mexico in India, said, “We are happy that over the years, we are seeing a steady growth in Indian tourists and are confident that this trend will continue. We are extremely delighted in targeting the outbound tourists from India by focusing on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations.” Guillermo Eguiarte, Regional Director – Mexico Tourism Board, shared the campaign of ‘A world of its own’- it embodies Mexico to be the world that awakens the drive to explore, to imagine, to feel. He said, “Mexico’s sustained, fast growth is testament to the incredible quality and diversity in the tourism offering, both internationally and domestically. The Indian outbound tourist is expected to be around 50 million globally, and Mexico is targeting a 4 per cent market share of this.