Category Archives: NTO (National Tourist Offices)

The Israel Ministry of Tourism has launched its first advertising campaign for 2017 highlighting some of Israel’s sites and attractions – the modern city of Tel Aviv, the Dead Sea, the Baha’i Gardens in the port city of Haifa, the holy city of Jerusalem and more. Having made an investment of approximately Rs 13 crore in the advertising campaign in India, Hassan Madah – Director Israel Ministry of Tourism India said, “We have identified India is an important emerging market. Hence, in the last two years we have increased our marketing spends in India to attract more visitors. Our campaign this year aims to showcase that Israel has something to offer for everyone; be it honeymooners, families, adventure enthusiasts, food and wine connoisseurs, nightlife and contemporary travellers and history and culture lovers. We achieved a 13 per cent increase in Indians travelling to Israel in 2016 and we have a 16 per cent growth in the first two months of 2017.  We are confident that this campaign will further boost tourism to Israel.” The messaging of the campaign ‘Begin your journey to Israel now’ has been developed and conceptualized by Israel Ministry of Tourism with an aim to target the summer holiday planners in India. The campaign is visible on various platforms such as television, print, digital and hoardings. The month-long campaign involves a 30 and 60-second television commercial that is being broadcast across select channels in India.

South Australia witnessed a positive leap in expenditure by Indians with an 87 per cent increase for the year ending December 2016, reaching AUD 28 million. According to the latest International Visitor Survey results released by Tourism Research Australia, Indians spent an additional AUD 13 million in the state compared to the previous year. Maintaining a healthy growth, the total expenditure has been on an upward trend with an average increase of 15.8 per cent over the last three years. Speaking about the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, says, “Over the last year we have seen many more Indians signing up for experiences and breaking away from touristy activities. South Australia offers a cool blend of abundant wildlife, picturesque beaches and landscapes and brilliant food and wine, so travellers can really enjoy the best of Australia in one state. India is among our top 10 source markets and we hope to continue attracting more visitors and sustain the momentum built.” A recent Consumer Demand Report released by Tourism Australia shows that Indians travelling to Australia are looking to enjoy world class beauty and nature, family friendly activities and beaches and marine wildlife. South Australia, which ranks high on these factors, has been steadily moving up the consideration set with Kangaroo Island ranking number 3 among the most considered Australian destinations, after Sydney and Melbourne. Activities such as the RoofClimb over the iconic Adelaide Oval, swimming with dolphins at Glenelg, walking among sea lions at Seal Bay, food and wine experiences at Jacobs Creek or Seppeltsfield and premium stay at the 7-star rated Southern Ocean Lodge are unique to the state.

Destination Canada’s year-end data highlights that there has been a remarkable growth in the number of Indian tourists who visited Canada in the year 2016. More than 215,664 Indian tourists sojourned in the country from January-December, 2016, registering a remarkable growth of 13.2 per cent as compared to 2015. SanJeet, India Representative – Destination Canada, said, “This huge rise in arrivals from India proves that Indians are exploring Canada for the kind of diversities it offers. In 2016, Canada has been promoted extensively with the travel trade as well as consumers and we are hopeful to maintain steady growth this year as well, which is a special for all of us as Canada turns 150.” Last year, Destination Canada India office conducted a series of extensive market reach programmes including agent training sessions across India, consumer activations, digital campaigns, social media campaigns, familiarisation trips, networking sessions, among other activities. If reports came from the Tourism Industry Association of Canada (TIAC) are to go by, Canada welcomed a total of 20 million visitors in 2016, a 14 year high. In 2015 the Tourism Industry Association of Canada set a 5 year industry goal to bring 20 million visitors to the country by 2020.

Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism in Canada, was in New Delhi on March 28, 2017 to meet the representatives from the tourism industry of India. Destination Canada along with H.E. Nadir Patel, High Commissioner for Canada to India organised a round table meeting with the minister for the travel trade dignitaries as well as the media. She discussed about the growth opportunities between the two countries as well as easing of Visa issuance for Indians travelling to Canada. “This year is Canada’s 150th birthday and we want the world and especially people from India to visit Canada, as we really see tourism as an economic driver. We have Destination Canada as our marketing agency, which is looking at markets outside Canada, including India, so that people can get to know the signature experiences that we have in Canada. It is the only country in the world where you can hear languages from around the world, see the diversity and eat food from all corners of the world.” The discussion was followed by cocktails and dinner hosted at the High Commissioner’s official residence.

The Thailand Convention & Exhibition Bureau (TCEB) has launched two campaigns that offers incentives for exhibitors as well as attendees from India. The delegation led by Kanokporn Damrongkul, Senior Business Development Manager, Exhibitions Department, TCEB, were in Mumbai to launch these two campaigns. The ‘Exhibiz in Market’ campaign is its latest drive towards expanding exhibition space at international exhibitions in Thailand. Damrongkul reveals, “India is an active participant in Thailand’s trade shows, contributing 2.92 per cent of total overseas exhibitors in 2015. The majority of them exhibited in the food and agriculture sector followed by automotive and health and wellness. TCEB’s Exhibiz in Market scheme is a new funding initiative conceived to generate pavilions at international trade shows in Thailand. The scheme offers financial assistance between USD 1,500 – USD 5,500 for leaders of commercial pavilions between 36 sqm and 250 sqm in size.” The other scheme called ‘Connect Business Campaign’ offers incentive of USD 100 per person for attendees with a mazimum of 300 pax per show.

In the spirit of International Women’s Day, La Vallée Village, the luxury shopping outlet in Paris, France showcased its unique shopping offering to the Indian travel fraternity at Asilo, St. Regis Mumbai. Gracing the soirée with their presence were the Consul General of France in Mumbai, Yves Perrin and his wife Caroline Perrin, Patrick Allais, Business Development Manager, La Vallee Village, and Sheetal Munshaw, Director, Atout France, French Tourism Development Board in India. The soirée began with an interactive and candid testimonial by Caroline Perrin, a veritable supporter of La Vallée Village who has been patronizing the brand since its inception in 2000. The evening was well-attended by key stakeholders of the travel industry who raised a toast to France and its art de vivre. With French luxury brands and international brands on display, La Vallée Village is also well-located en route to the castles of Vaux le Vicomte and Fontainebleau, the famed cellars of Champagne and Disneyland. An ideal haven for shopping, the outlet offers a minimum discount of 33% in each store and up to -70% throughout the year. Add to this the brag value of having bought your merchandise truly ‘Made in France’. La Vallée Village is part of the Chic Outlet Shopping Villages by Value Retail, which has its presence across 9 European destinations a with its flagship store in Marne-la-Vallée, Paris. According to Patrick Allais, ” La Vallée Village is an invitation to “shop differently”, in the company of major brands, and in a conducive ambience like nothing else in France. First of all, the surprise of the environment. The reason behind the “Village” name soon becomes clear: the calming landscaping, the treelined pedestrian streets; …

Indian arrivals to Malaysia in 2016 was about 64,000 (0.64 million) and it is the sixth largest source market for the Southeast Asian country. In an effort to boost these numbers, the country has recently launched a 15-day e-visa for travellers on a short visit. Malaysia’s tourism industry is indicating signs of recovery in 2016 with latest figures showing more tourists visiting the country after the slowdown in 2015. Tourist arrivals to Malaysia for 2016 registered a hike of 4.0 per cent compared to the same period in 2015. The country received 26.8 million tourists compared to 25.7 million tourists in 2015. Correspondingly, tourist receipts rose by 18.8 per cent, contributing RM82.1 billion to the country’s revenue against RM69.1 billion in 2015, which translates to an average per capita expenditure of RM3.068.2. Total receipts in shopping also recorded positive growth, with RM26 billion in 2016 compared to RM21.6 billion in 2015, an increase of 20.3 per cent. The average length of stay of a tourist increased 0.4 per cent in 2016 to 5.9 nights. The top 10 tourist generating markets to Malaysia in 2016 were Singapore (13.3 million), Indonesia (3.1 million), China (2.1), Thailand (1.8 million), Brunei (1.4 million), India (0.64 million), South Korea (0.44 million), the Philippines (0.42 million), Japan (0.41 million) and the United Kingdom (0.40 million).

To mark the celebration of the 70th anniversary of diplomatic relations between Thailand and India, the Royal Thai Consulate General in Mumbai will organise a cultural commemorative titled ‘Namaste Thailand in Mumbai’ on March 11-12, 2017 at Chhatrapati Shivaji Maharaj Vastu Sanghralaya (Prince of Wales Museum) from 4.30pm onwards with no entry fees. The spectators can witness classical Thai dance and music along with a variety of shows and unique dance forms from different parts of Thailand. Muay Thai and different forms of martial arts too will be performed by the professionals. There will also be a photo exhibition area where the pictures from the #FocusThailand contest will be displayed.

The Royal Thai Embassy presented Namaste Thailand Festival 2017 in New Delhi at the Bridge, DLF Promenade Mall and Ambience Mall, Vasant Kunj. Visitors were treated to Thai food, Thai products, Thai cultural performances and fun activities, at the festival, which celebrated the 70th anniversary of diplomatic relations between Thailand and India. Along with the Royal Thai Embassy, New Delhi, the festival was organised in collaboration with the Ministry of Culture of Thailand, Thai Trade Center New Delhi, Tourism Authority of Thailand New Delhi, Thai Airways New Delhi, and the Federation of Indian Chambers of Commerce & Industry (FICCI)

The Embassy of the Czech Republic and VFS Global have launched the 11th Czech Republic Visa Application Centre in Kochi, bringing access to visa application facilities for residents of Kochi. The centre was inaugurated by Martin Smolek, Deputy Minister of Foreign Affairs of the Czech Republic and H.E. Milan Hovorka, Ambassador of the Czech Republic in India and, Mayor of Municipal Corporation of Kochi, Hon. Soumini Jain on March 3, 2017. This new centre in Kochi is centrally located at 1st Floor, Coastal Chambers, M G Road, Ravipuram. In the last one year, Kochi is the eleventh city in India where VFS Global has launched a Visa Application Centre for the Czech Republic, to provide for the growing demands for visas to the country among Indian tourists. This comes immediately after a new Czech Republic Visa Application Centre was opened in Jaipur.