CLIA expects cruisers to seek ‘transformational’ experiences in 2018

The Cruise Lines International Association’s (CLIA) recently-released report ‘2018 State of the Cruise Industry Outlook’ offers an in-depth look at the cruise industry’s overall global economic impact as well as the trends impacting cruise travel in 2018. Joel Katz, Managing Director, CLIA Asia, said, “With an annual source market growth of more than 40 per cent, Asia is emerging as one of the most significant cruise destinations and cruise source markets in the world. Cruising is expected to capture a much larger percentage of the Asian population in the near future, which could catapult Asia’s share of the global market.”
As part of the 2018 State of the Cruise Industry Outlook, CLIA forecast nine top cruise travel trends for the coming year. As per the report, travel agents continue to see a steady demand from consumers in planning and executing holidays. One of the trends reported in the study indicates that the next evolution of experiential travel sees travellers taking a step further to seek ‘transformational’ experiences. Some upcoming cruise itineraries include the opportunity to indulge in local cuisine, guided tours through small villages and even visits inside private homes.


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