Collaboration at government level crucial for tourism recovery: Taleb Rifai

Speaking at the Arabian Travel Market that concluded its in-person element on May 19, Taleb Rifai, Chairman, International Tourism and Investment Conference (ITIC) and former Secretary General, UNWTO, said, “Governments must come together. They must work together. There is no sense in any country working on its own anymore.” The virtual element of ATM will take place from May 24-26.

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