Consumers prefer to purchase holidays through retail outlets

According to a joint survey report by Thomas Cook India and SOTC Travel, consumers have expressed an interest in a personal touch to their travel booking experience, with 58% opting to purchase holidays through retail outlets or home service (38% retail and 20% home visits). This was followed by 40% opting for online channels (website/App) and 12% stating preference for video chat. Over 2500 consumers across India participated in the survey.