Cross Hotels & Resorts has announced that it has expanded its regional footprint with entry into the Japanese market in a master franchise agreement with AB Accommo Company Limited. The deal involves opening of seven properties with a total of 844 keys within four years stretching across Okinawa in the far south to Hokkaido.
“Taking our business and brands into the prized Japanese hospitality marketplace is a watershed moment for Cross Hotels & Resorts. This agreement to franchise our brands into the Japanese market speaks volumes for the work we have done to define our branding and distribution value proposition and the manner in which our partners have embraced it. This partnership has been made possible by our ability to curate a product for our partners specific needs. I have a deep respect for our colleagues in the enterprise and I see a long and prosperous future with AB Accommo,” said Kent Davidson, Managing Director, Cross Hotels & Resorts.