Czech Tourism has appointed VFS Global as its India representative. Ing. Tereza Matejkova, Head-Trade Fairs, Czech Tourism, said, “We are very happy to announce that we appointed VFS Global as our India representation for a year. We are looking for Indian travel agents and tour operator cooperation through our India representation. We will also be organizing familiarization and press trips to introduce our destination to the India market. We will also conduct roadshows and other marketing activities to boost the numbers to Czechia.” 66,000 Indian tourists visited Czech Republic last year which was a 20 per cent increase, added Matejkova.
Arzan Khambatta, Head-India, Czech Tourism and Head-Tourism Representation, VFS Global, said, “We are happy to represent Czech republic in India and we hope to work in close collaboration with Czech tourism Board partners as well as Indian partners to grow the number of Indian tourists to Czechia.” He further explained that the tourism board will first start with cooperation with travel trade in India. “We feel there is a lot of scope to increase awareness about Czech Republic as a tourist destination and develop new products for the destination from the India market. We will also work to promote Czechia through social media and other consumer platforms which will be done at a later stage,” added Khambatta.