Digital marketing takes centrestage at PATA India’s Tourism PowerHouse

The second day of Tourism PowerHouse opened with a panel discussion on ‘Digital Marketing- Today’s Firepower’. Moderated by Jose Leon, President, Indigo Consulting, the session’s panelists included Nikhil Kumar, CEO & Co-Founder, TACT, Balaji Viswanath, Vice President—Digital Acquisition and Capabilities, American Express and Mario Hardy, CEO, PATA. The panelists discussed how content is the key factor to create unique stories for travellers across all mediums and how they are leveraging digital technology. They claimed that making unique stories for every state in India is crucial instead of every state promoting everything to travellers.