Domestic tourism should be at the heart of any country’s destination marketing strategy: Anita Mendiratta, UNWTO

Anita Mendiratta, Special Advisor to the Secretary General, UNWTO, has said that had it not been for domestic tourism, a lot of countries wouldn’t have survived. Hence, she advises, “Domestic tourism must remain at the heart of the strategy, with international and regional strategies complimenting it and not becoming replacements to that strategy.”