Tourism Fiji to tap families and MICE

Having made huge inroads in the couple and honeymooner segments, Tourism Fiji has started tapping families and high value MICE travellers from India in a big way. Kathy Koyamaibole, Regional Manager Asia, Tourism Fiji, met with various key members of the travel trade. She said that Tourism Fiji is now also tapping new traveller groups such as families and high-value MICE travellers. “Our key target audience from India have been honeymooners and couples and we continue to see major growth in these segments. However, we are now looking at actively promoting Fiji to families and high-end consumers groups. We have also seen interest from the MICE segment for hosting conferences in Fiji, which is a good lead for us to foray into the high-value MICE segment from India. Tourism Fiji has invested additional resources in the market to promote MICE and early this year we hosted our premier MICE Agents Famil, inviting eight top MICE agents for it,” Koyamaibole added.

Speaking about some of the activities the tourism board is doing, she added, “This year too we shall have a host of activities to educate and keep the travel trade abreast on the latest happenings in Fiji. We just concluded our Fijian Tourism Expo 2019 in May, where we hosted six Indian agents to experience the destination and meet some of the Fiji stakeholders. We will also conduct trainings for the trade in tier-2 and tier-3 cities. As an extension to an already impressive reception in 2018, this year too we would also be conducting a three-series webinar starting October.” The tourism board will also host key travel agents from pan India on familiarisation trips this year.

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